12Sep
Strengthening Communities Through Investment: A Montreal Case Study.

Anchored in the fabric of community, Federation CJA acts as the cornerstone, fortifying the ties that bind. It goes beyond mere financial contributions; it is a steadfast commitment to safeguarding each investment as a resounding testament to standing up for the community.

Building a thriving, sustainable future is not just about global initiatives and sweeping policy changes. The most meaningful impacts often originate from the grassroots level in local communities. This blog post explores the benefits of investing in local communities using Montreal’s vibrant Jewish community as a sterling example. We will underscore how such investments are not only morally compelling but can also yield substantial commercial returns.

Why Investing Locally Matters

Investing in local communities is more than just a benevolent act; it is a long-term strategy that strengthens social fabric and promotes economic vitality. When we invest in local businesses, education, housing, and infrastructure, we empower individuals to participate actively in their communities, fostering social cohesion, encouraging self-reliance, and generating economic prosperity. This investment extends beyond the realm of economics, nurturing a sense of belonging and collective identity that enriches the culture and vibrancy of our neighborhoods. Federation CJA’s commitment to community-building resonates deeply here, as the organization tirelessly works to create opportunities that enable individuals to thrive within their local contexts.

Montreal’s Jewish Community: A Testament to Local Investment

Montreal’s Jewish community offers a powerful example of the transformative potential of local investment. This diverse community, one of the oldest and most significant Jewish populations in Canada, has a rich history marked by a robust tradition of communal support and investment.

With the support of Federation CJA, the community has invested heavily in institutions that preserve and promote Jewish heritage and identity. Synagogues, community centers, and schools serve not just as hubs of religious observance but as vibrant cultural centers that cultivate community spirit and foster the transmission of traditions across generations.

One standout example is the Segal Centre for Performing Arts. This Jewish cultural institution offers a wide variety of artistic programs, fostering creativity and serving as a gathering place for people of all backgrounds. Its success is a testament to the power of investing in cultural institutions that elevate community identity and stimulate local economies.

The Commercial Upsides of Community Investment

Contrary to some misconceptions, investing in local communities does not mean sacrificing profitability. Instead, such investment often stimulates economic growth, creating a virtuous cycle of prosperity. When businesses invest in the communities they serve, they earn customer loyalty, encourage local spending, and contribute to the area’s economic resilience. This approach aligns with Federation CJA’s multifaceted strategy of promoting community resilience by supporting local businesses and amplifying their impact and reach.

Local businesses in Montreal’s Jewish community illustrate this phenomenon. Bagel shops like St-Viateur and Fairmount, beloved institutions of Montreal’s culinary scene, have thrived by maintaining deep roots in the local community. Their success has spurred local employment and tourism, contributing significantly to the local economy.

Moreover, the Jewish General Hospital, a cornerstone of Montreal’s healthcare system, exemplifies how investment in local infrastructure can reap commercial benefits. This institution, founded by and for the Jewish community, now serves a broad demographic, earning revenue for its services while fulfilling a critical community role.

The Moral Imperative

Investing in local communities carries a potent moral resonance, too. It reaffirms our shared responsibility to uplift those around us and cultivate spaces where all members can thrive. Such investments echo the Jewish concept of ‘tikkun olam’ or ‘repairing the world,’ which calls for actions that improve society.

This ethos is evident in initiatives like the Jewish Community Foundation of Montreal, which receives vital support from Federation CJA, supporting various causes, including education, healthcare, and social services. By investing in these areas, the foundation has been able to address inequalities and create opportunities, making Montreal a better place for all residents.

Conclusion

As demonstrated by Montreal’s Jewish community, investing in local communities is a powerful tool for cultivating social cohesion, stimulating economic growth, and reinforcing moral values. Whether supporting a local business, contributing to community infrastructure, or donating to a community fund, each act of investment can make a significant difference.

So, as we move forward, let us remember the Montreal Jewish community’s story. Above all, it’s about how building a brighter future begins at home, in our local communities. It’s a story of investment—of standing up for the community. Your next investment could be the catalyst that transforms your community and, by extension, the world.

7Aug
How to Craft an Investor Update

Crafting an investor update can, at first glance, seem like a challenging endeavor, but let’s demystify the process. As a budding entrepreneur, understanding that this task is a crucial element in maintaining a transparent and symbiotically beneficial relationship with your investors is key. It’s not merely a corporate requirement; it’s an exceptional opportunity for you to pause, look back at your journey, pinpoint any stumbling blocks you’ve encountered, and envision a path forward. This guide is designed to help you navigate this seemingly complex task with ease and efficacy.

We’ll kick things off by digging into why these updates are so important. Regular and clear communication with your investors provides a peek into the engine room of your business. This allows them to spot potential hurdles and golden opportunities, sometimes before they even become apparent to you. This proactive participation not only keeps them actively involved but also engenders a feeling of mutual advancement and success. Moreover, there’s compelling data backing up the importance of these updates – according to research, startups that offer regular investor updates are three times more likely to receive additional funding from existing investors. So, it’s crystal clear; crafting effective updates isn’t just a polite gesture, it’s a strategic move that could positively influence your venture’s durability and expansion.

Understanding the significance of these updates, let’s delve deeper into their composition. Your guiding principles should be simplicity, brevity, and clarity. An investor update need not be a lengthy or elaborate document; in fact, a well-crafted update can be as succinct as it is insightful. Here’s a suggested framework to help you structure your updates:

1. Highlights: Kick off your update by sharing the positive strides you’ve made since your last check-in. These could be critical milestones reached, new clients brought on board, innovative features unveiled, or any other accomplishments indicative of forward momentum. Remember, your investors are looking for signs of progress, so take this opportunity to showcase your wins.

2. Lowlights: This is your chance to demonstrate your transparency and resilience. Share the difficulties currently on your plate, and elucidate the strategies you’re utilizing to surmount them. This forthrightness not only bolsters trust but also exemplifies your proactive approach towards problem-solving.

3. Asks: A golden opportunity lies here to leverage the collective wisdom and far-reaching networks of your investors. Whether you need introductions to potential customers, help with recruitment, or advice on a critical issue, make your requests here. Remember, specificity is crucial – the clearer your asks, the better your investors can assist you.

4. Thanks: A simple but essential gesture – acknowledge the investors who’ve lent a helping hand with your previous asks. This not only promotes active participation but also nurtures a feeling of community and shared victory among your investors.

5. Customer Story: Add a vibrant splash of human interest by incorporating a compelling customer story. This breathes life into your product or service, showcasing its impact in the real world and resonating emotionally with your investors.

6. KPIs: Wrap up your update with key performance indicators, restricting yourself to five or six vital metrics. These could be revenue figures, headcount, runway, or a “north star” KPI that suggests future earnings or traction.

As for how often these updates should be sent, it largely depends on your startup’s stage. If you’re in the very early phases, consider weekly updates. As your venture finds its footing and matures, transition to monthly updates. Once you’re a growth-stage company, a quarterly rhythm usually suffices. Investor updates aren’t mere paperwork; they’re a fundamental aspect of demonstrating to your investors that you’re an engaged entrepreneur and a responsible custodian of their capital. It’s a mechanism that builds trust, stimulates open communication, and ensures swift intervention can be taken if things are veering off course. Your investors are not just check-writers; they are partners on this exhilarating journey. They can provide invaluable help and guidance when they’re in the loop, regardless of whether the news is upbeat or somber.

So there you have it. Crafting investor updates isn’t just a mundane task; it’s a process of introspection, communication, and active engagement. It’s about showing your investors that you genuinely appreciate their partnership and are dedicated to keeping them involved in your voyage. With these guidelines, you’ll find this task less intimidating and much more rewarding.

25Jul
Title: A World in Transition: ProMontreal Entrepreneurs at the 29th Conference de Montreal

In June 2023, PME had the privilege of attending the renowned Conference de Montreal organized by IEFA. Discover how PME embraced the conference’s central theme of “Thriving in a World in Transition” and engaged with global leaders, entrepreneurs, and diplomats to forge valuable connections and exchange insights.

The conference’s opening day buzzed with intellectual energy as PME joined diverse attendees in the bustling main hall. The introductory session echoed the central theme, opening discussions on pressing issues like inflation, the COVID-19 aftermath, and carbon neutrality. The session’s panel featured H.E. Sultan bin Saeed Al-Mansoori, the Emirati ambassador to Canada, and Mr. Boon Chye Loh, CEO of the Singaporean Stock Exchange (SGX). They shared their distinctive experiences of adversity management, providing PME with invaluable wisdom.

While comprehensive talks on climate change, IT, and cybersecurity took place, networking opportunities became the highlight for PME. Despite lacking VIP access, PME made significant connections with regular attendees like Gregory Dreaver from the Cree First Nation. PME’s encounter with Dreaver offered valuable insight into his noble vision for Cree Nation’s aerospace integration.

While the first day offered substantial networking opportunities, the ensuing two days were equally informative and enriching. Day two shed light on supply chain intricacies in food production and agriculture and highlighted Canadian Space Leadership. On Day three, PME engaged in discussions on Quebec’s SMEs, disruptive innovations, and the threat of drug-resistant bacteria.

The diverse topics and enriching encounters at the Conference de Montreal provided PME a unique, enlightening experience. The broadened understanding of large-scale issues and the interconnectedness of various sectors left a lasting impression on PME. The organization is left contemplating if an initiative like the Eagle Flight Network could evolve into the next billion-dollar startup. Conference de Montreal remains a cherished memory as PME progresses in academic and professional success.

10Jul
Bill 96 and its Implications for Commerce in Quebec

Quebec’s commerce sector stirs as new language restrictions under Bill 96 take effect on June 1, 2023. The government argues the law preserves and elevates French in Quebec due to perceiving it as threatened. However, the implications of this bill for English language and allophone businesses in the province have sparked concern, with its measures perceived as excessive by anglophone rights groups, including the Quebec Community Groups Network.

Starting from June 1, Bill 96 mandates small Quebec companies to disclose the proportion of employees incapable of communicating in French. The provincial government will then publish this information in its searchable public registry of companies. This requirement applies to businesses with five to 49 employees, with new businesses required to declare this information upon registration. Existing businesses are required to do so when filing their annual update.

The ability to communicate in French at work includes attending meetings, understanding instructions, participating in training, and writing/sharing documents. Premier François Legault seeks to limit English usage in Quebec through extensive toughening of language rules in this legislation.

The implications of these provisions on commerce in Quebec, particularly for English language or allophone businesses, are significant. Bill 96 enshrines in the Charter of human rights and freedoms a new “right to live in French,” requiring businesses to inform and serve consumers and the public in French. Every business offering goods and services to consumers, including those catering to other businesses, must comply with this obligation.

Businesses failing to meet the bill’s requirements face steep penalties. Under Bill 96, violations of the Charter result in increased fines: individuals face fines ranging from $700 to $7,000, while companies face fines ranging from $3,000 to $30,000. A second offence incurs double the fines, while subsequent repeat offences result in triple the fines. If an offence continues for longer than one day, it will constitute a separate offence for each day it continues.

In addition to fines, Bill 96 includes administrative penalties, allowing the Minister of the French Language, in consultation with the Office, to suspend or revoke permits/authorizations of companies repeatedly violating the Charter. Additionally, Bill 96 expands the francization requirements for companies. Previously, only companies with 50+ employees in a six-month period had to register and obtain a francization certificate. Starting from June 1, 2025, companies employing 25 or more people will be subject to this obligation.

Non-compliant companies unable to fulfill francization obligations or reject the Office’s language learning services can’t contract with civil administration or receive public subsidies.

Bill 96 imposes strict language regulations on Quebec’s commerce sector to strengthen French usage, burdening businesses. It mandates disclosing non-French competent workforce and serving customers in French, with significant fines and permit suspensions. Concerns arise among anglophone groups and non-French businesses, impacting linguistic diversity and the economy.

Businesses must comprehend Bill 96’s expectations to ensure compliance and avoid penalties. Understand employee language abilities, communicate with the government, and consider language learning services. Consult legal and HR professionals, engage the Office, and support French promotion in Quebec’s commerce sector.

22Jun
How to Reap Rewards with Instagram Captions

How to reap rewards with Instagram captions. One of the most crucial tools you have for boosting audience engagement on Instagram is the caption. Your followers may be drawn to your images and videos, but it’s the caption that persuades them to share, like, and comment on your post. Your Instagram captions can also boost sales, expand your social media reach, and help you gain more Instagram followers.

You might be wondering, how can you be certain that you’re utilizing the proper captions to foster accomplishment? Here are the tools you need to learn to reap rewards with your Instagram captions.

1. Grab their attention right away

Like most social media platforms, Instagram is all about quick exchanges of information.

On a regular basis, your customers scroll through dozens of images. Since Instagram condenses your description to just three or four lines, you must grab their attention quickly if you want them to stay on your page.

On the news stream, you have even less of a chance of grabbing your reader’s attention because only the first phrase of your caption will be visible. As such, your opening sentence should be written to instantly capture the reader’s attention by doing the following:

• Pose a question: your customer will want to know if you have addressed it.

• Include visuals: make your brand’s personality pop out by using emojis.

•Make a statement: say something that you know will catch the attention of your audience.

• Introduce your call to action first: as soon as a customer views your material, what you want them to do should be clear. Keep in mind that concise lines will attract your audience’s attention more quickly than most wordy Instagram captions. Keep it straightforward and to the point to get your message across.

2. Be a call-to-action master

Your call-to-action (CTA) is the most crucial component of your Instagram caption. It’s how you encourage your followers to interact with your page by leaving a comment on your post or clicking the link in your bio.

However, it is important to refrain from including too many CTAs in a single post. Consequently, having too many CTAs can take away from the caption’s clear purpose. Instead, you should precisely highlight what you want your customer to do for each of your Instagram posts. Below are some examples of the intentions of Instagram posts. Do you want the reader to:

Visit your website?
Click the link in your bio?
Invite their friends to a post?
Shop for a sale?
Subscribe to your newsletter?
Participate in a giveaway or contest?
Save your post for later?
Find the link from your stories?
Send you a DM?
Chat in the comments?
Leave an (insert emoji) if they agree?
Tag someone?

Try a few different possibilities because it might be challenging to predict which CTA phrases will result in the greatest response from your audience. You can choose which call-to-action phrases are best to employ in the future by evaluating your call-to-action phrases’ by their levels of engagement.

3. Tell stories

Spice up your Instagram captions with some storytelling.

A compelling narrative will strengthen your customers’ emotional connection to your brand and help them understand the advantages of your product or service.

When incorporating a compelling narrative into your captions, you should:

Show emotion: grab the reader’s attention with well-written descriptive information that is intended to help them envision or better understand the products you are selling.

Use appropriate language: find, use, and maintain the voice tone that works with your audience. Your stories will be more relatable if you use the same language as your intended audience.

Try being authentic: make your brand look more genuine by discussing your personal experiences. By sharing your personal experiences, you can show your audience that you are more than just a nameless organization.

4. Use sensory language

Another way to reap the rewards of Instagram captions is to find ways to connect emotionally with your followers, such as using sensory language. An Instagram account must have the appearance and feel of a personal journal, with authentic, moving, and engaging content, in order to successfully appeal to its followers.

Thus, you should write Instagram captions that will enable users to thoroughly immerse themselves in the experience you’re sharing, whether you’re a large corporation or a little business. Using sensory words will allow your content to be experienced through sight, sound, smell, taste, and touch.

The types of senses you should consider and appeal to, include:

Visual: concerned with sight, colour, form, and appearance
Tactile: concerned with touch and abstract conceptions
Smell: concerned with smells and how they affect our emotions
Taste: concerned with the things we can taste and experience
Motion: concerned with movements and how readers experience words
Auditory: concerned with hearing, noises, and even music

5. Utilize hashtags

Lastly, without the appropriate hashtags, Instagram captions are worthless. Hashtags on Instagram, as on most social media platforms, make your content searchable and guarantee that the relevant customers can find you. The simple act of including hashtags in your captions can greatly increase your account reach.

You can add a lot of important Instagram hashtags at the end of your captions, but it’s also worthwhile to think about how you can weave them in naturally with @mentions of relevant people.

Keep in mind that the finest Instagram captions typically include a variety of hashtags. You must choose trending ones that are attractive to your intended audience, but it is also important to consider specialized and more focused hashtags.

By creating your own custom hashtags, you may even entice your followers to participate and post user-generated content in your Instagram comments. A strong brand hashtag will promote your business, especially if you utilize it in conjunction with a contest or giveaway. For instance, you could offer a prize to everyone who shares a photo of themselves using your product with the hashtag associated with your business.

Keep an eye on what’s popular in your market, as well as the hashtags your competitors and brand influencers are using. This can help you if you need more ideas for hashtags to employ.

Make changes to your Instagram captions

It’s simple to ignore captions on a visual social media platform like Instagram. However, if you’re not maximizing your Instagram captions, you can be passing up important opportunities to engage, connect with, and convert clients. Instagram captions can be an essential part of growing and maintaining a business.

8Jun
Israeli Innovations Changing the World

Israel; a tiny country that is only 70 years old, has developed into a tech giant. Many Israeli innovations have literally changed the world beyond all recognition. Referred to as the start-up nation, Israel has more tech start-ups per capita than anywhere else in the world. This is impressive for a country with a population of about 9 million people. Its progress and innovation in such a short period is incredible. Some amazing tech that has come out of start-ups from Israel include Waze, Netafim, Mobileye, WaterGen and the firewall are just of the few of the many.

Waze

Ehud Shabtai wasn’t satisfied with the GPS devices available in israel so he took action. He noticed that GPS devices were not able to accurately provide traffic information in real time. Him, along with two other engineers created a community project called Free Map Israel. For the first time ever, they used crowdsourcing as a way to upload traffic information in real time.The app was able to upload data from other users and create more efficient routes accordingly. Free map Israel was then turned into the company Waze. The community grew and in 2013, Google bought the company for $1.1 Billion. The company of about 100 employees earned the biggest buy out in Israel tech leaving each employee with about 1.2 million dollars. Thanks to this Israeli innovation, everyone across the globe is using this GPS app to get them from point A to B in the fastest way possible.

NetaFim

For many years, farmers in Israel struggled to grow crops in the dessert soil. It is said that the greatest inventions come from necessity. Drip irrigation was invented and developed by Netafim in the arid land of the Negev desert in Israel. Since then, they have changed the lives of millions of farmers across the world. Due to the struggles that Israeli farmers faced, it lead them to find a solution that would allow them to grow crops more efficiently and effectively in any climate.

In 1965, engineer Simcha Blass began building the early models for drip irrigation. Blass was able to realize that fewer regulated drips of water was able to make a huge difference in plant growth. Kibbutz Hatzerim then signed an agreement with him to establish Netafim. Netafim was able to improve crop yields by 70% while reducing the water usage by 5%. NetaFim is now the world’s leading irrigation company that operates in 150 countries. In 2017, Mexichem SA acquired Netafim from Perima Holding for $1.5 Billion.

Mobileye

Autonomous driving has finally arrived. Cars are more advanced than ever and are now able to sense their surroundings with little human input. Most new cars are equipped with advanced driver-assistance. This is thanks to Amon Shashua who started developing this technology in 1999 in his academic thesis. His research turned into a reality. He developed the algorithm that would allow cameras to detect and alert drivers of hazards such as pedestrians. Since then, the technology has quickly advanced and now Mobile eye technology is now used in over 25 automakers. Mobileye is one of the biggest exits for an Israel company. Intel coorporation bought the company for 15.3 billion dollars. Due to this Israeli innovation almost every car on the market is becoming equipped with their technology.

WaterGen

Approximately 2.1 billion people worldwide live without access to safe water and, of that amount, roughly 1.7 million children die annually. Luckily, Watergen has found a solution to decrease this number significantly. Using nothing but a portable generator, WaterGen discovered how to produce clean drinkable water out of thin air.

In 2012, founder Arye Kohavi and his team launched the first generator able to cool and liquidize the air vapour present in the atmosphere anywhere from rain forests to desserts. Using their patented GENius technology, their generators can produce four litres of clean water for every kilowatt-hour of electricity it uses. Their technology is even able to account for air pollution, filtering out any impurities. WaterGen can produce up to 5,000 litres of premium quality drinking water per day per unit. Using 70% less power consumption than any other competitors and proven 100% clean premium quality drinking water, WaterGen is a life-changing product that plans to bring clean drinkable water to millions of people across the globe

5. Firewall

Cyber security has become a major problem as our world has become so technologically inclined. This Israel startup, Check Point Software Technologies, has become a world leader in cyber security. The software we all use to protect our devices from dangerous cyber activity is thanks to Gil Shwed, Marius Nacht, and Shlomo Kramer. In 1993, Check Point was the first to commercialize Firewall, a software technology used to protect against any malicious cyber activity. Since then, they’ve partnered with major tech companies like Nokia and have set up main offices in North America with approximately 5,000 employees. Cyber security has quickly evolved and advanced, and it all began in Israel.

These are only a few of the many tech start-ups from Israeli entrepreneurs. They are constantly working to improve and find innovative solutions to everyday problems, becoming global leaders in the tech world. Many of our advancements in technology have risen from Israeli entrepreneurs due to their world-leading, innovative solutions. They deserve recognition for their ingenuity and impact that spans the globe.

11May
Common mistakes Founders Make

There are a few common mistakes we see founders make. Making mistakes is all part of the learning process and the path to success. You might make mistakes you are not even aware of until later on in your start-up when it is too late. There are a few things that we commonly see founders do that you must be aware of. To avoid falling into this trap that can lead to the early downfall of your start-up, check out these five common mistakes founders make.

Not taking any feedback

The number one mistake founders make is not talking to their consumers. The most important thing to do as a startup is to set up a fast feedback cycle and get on the path of constant improvement. Building a product is not enough, you need to a build a product people will want. Founders often fail to do this, they will make a product but do not do the research to see if people will actually buy it. Some founders also fail to take any advice. You need to be open to new solutions and any criticism in order for your startup to be successful. Do not expect the first thing you will build to be great, it does not work that way. Nothing is perfect on the first attempt. Expect to be constantly improving your product with the feedback of users. As a rule, your only shot at building a successful startup is if you build something that people truly love and need.

TIP: Choose wisely the people you surround yourself with, but once you do, accept advice’s.

Hiring too much, too little or not right

It is important to hire the right people to delegate the load but beware in hiring too many people. Sometimes founders will hire too many people thinking that it will solve their problems, in reality in ends up burning through money for nothing. You should only hire people who are insanely great. Otherwise, you will regret it with probability. Plan carefully who you need on your team and make sure you chose the right people who will be able to perform to your expectations and more. Don’t hire people before you have a really clear idea of what you want them to do. Hiring the right staff in a start-up is crucial because any small mistakes can lead to negative consequences that your startup cannot afford to make.

Not being able to let go (Pivot)

It is a hard pill to swallow once you realize your big idea is not as great as you thought. Many founders have trouble letting go of their original idea even after all data suggests against it. You need to be able to make any changes need be if all data and research suggests that your product will fail. However, just because your original idea was not a hit doesn’t mean you have failed. You can easily make adjustments to improve or even pivot entirely. Many successful companies today started unsuccessful but they managed to pivot it into the next best thing. For example, take twitter, a company that started as a podcast streaming software called Odeo, pivoted into a social networking app. Once iTunes came out, the founders of Odeo soon realized they would be out of business and immediately made a change that resulted in one of the major social networking apps of our generation.

Bringing investors too early

It might seem like a good idea to take on an investor when they are throwing a bunch of cash your way since cash is king as they say in the start-up world. However, taking money from investors too early in your start-ups life is a mistake. It will add a layer of unwanted pressure and expectations you might not be able to provide so early on. It is wiser to use your own money or ask family and friends, as it will give you your freedom. The last thing you need is to add unwanted stress to your already demanding schedule. By taking on investors also means giving up equity in your company. They can have a say on any decisions you might make. Not to mention, you will want to be careful about diluting your company too early on.

Passion

Some founders get into start-ups with the motivation of solely becoming rich. That is not all it takes, make sure you are passionate about your business. Its takes a lot of work and it is this passion that is going to motivate you into succeeding. A successful business comes from entrepreneurs who are driven and motivated. This motivation gets them through any obstacles that might be thrown their way. The only reason they are so driven is that they are passionate about what their trying to achieve. If you are in it for the wrong reasons then you will easily give up when things start to get hard and won’t be able to overcome the challenges to succeed.

If you keep these five common mistakes Founders Make in mind then you are already on the right path. It is okay to make mistakes, it is part of the process. In order to become successful a founder will need to fail at a certain point. However, you should “fail fast” as the saying goes. Once you are able to accept your failure you can move on from it, learn and improve. So do not be afraid of failure it is actually beneficial.

19Jan
How to sell as a Founder

Even though you have a great product, it WON’T sell itself. Every founder will have to sell their product at the very early stages and often times don’t have the skills or practice to do so. It is not an easy task, and it is the most crucial part for every company. What’s the point of putting your blood sweat and tears into a product you can’t even sell. So next time you’re negotiating with your first few customers , remember these 10 tips to make sure you close every deal.

TIP #1: Be Passionate

It should be a given that you are passionate about your product otherwise you might be in the wrong business. Share this passion with your clients, nobody is going to trust a product that its own founder is not passionate about, you will lose clients immediately. Show them how much you care about believe in this product and you’ll gain their trust.

TIP #2: Get to know the customer

Closing a deal is more than pitching your product; it is about connecting with your customer and getting to know them and their needs. Build relationships before sales, people are more inclined to buy from people they like. A Linkedin study shows that a salesperson who creates connections with their customers create 45% more opportunities. Ask the right questions and have conversations try to find things you can relate to such as hobbies, sports, kids whatever it might be. Be viewed as a person who is genuine and wants to help rather than just sell. They might not need your product but if they like you they will want to support you.

TIP #3: Don’t oversell

Creating trust and being transparent is super important with your customers. If you break their trust then you’re building a bad reputation for you and your company. Creating a good reputation is especially important for companies in the early stages of their business. Now the worst thing you can do is make promises you can’t keep. Do not commit to things you can’t deliver, its dishonest and will break the immediate trust you have with a customer.

BE TRUSTWORTHY

TIP #4: Learn from others

Get ahead of the competition. Check out what your competitors are doing to sell their products, what’s working, and not working with their customers, use this as leverage. Explore products that you might buy and see what those companies are doing. Do your research and learn from other peoples mistakes or other peoples wins.

TIP #5: Improve your pitch

Giving a great pitch is key in a startup. It is not something that comes easy, it takes a lot of practice to master it. Practice it repeatedly until you can amaze your audience. However, don’t focus solely on pitching a presentation, remember to connect with your customer as well.

TIP #6: Persevere

Do NOT give up easily and do not take no for answer! Follow up with your customers without being too pushy.

TIP #7: Know you will not close all deals

Do not be too hard on yourself if you don’t close the deals, it’s going to happen. It’s important to not let that get you down and to keep pushing through it. Do not give up easily just because you lose a few deals it’s all part of the process and you’ll only learn from your mistakes.

TIP #8: Referring to competitors

As mentioned, being trustworthy and transparent is key with new customers. Refer to your competitors and show your customer how your product is so much better than the rest. Do not be afraid to highlight how you’re company differs and even if your price point is a bit more than the competition, stick by your products worth.

TIP #9: Fire bad customers

Talk to the right people, and don’t waste your time and energy in customers who have no use or interest for your product. Focus on the target market and find the right people to sell to. Spend your time with prospects who are ready to buy your solution.

TIP #10: Celebrate the wins!

Celebrate every new customer! It’s easy to get too ingrained in the daily grind of sales and building a company and forget to celebrate the wins. Celebrate every win with your co-founders and your team.

15Dec
How to use Social Media Data

A great way to build a top-notch marketing plan is to use social media data. It’s not just about of a few items being shared and crossing your fingers that it works. You will need to formulate a well-thought-out social media content plan to grow your brand. Here are some tips that will support you on your way.

Set Goals

Firstly, you need to come up with a set of goals that you would like to achieve for your company. This will be the basis of creating a marketing strategy that aligns with your goals. As tempting as it is to imitate a business that is comparable to yours, you need your own marketing plan as everyone’s business goals are different.

For example, say you are running a sustainable cosmetics business. Perhaps someone like you wanted to increase Facebook’s brand recognition by concentrating on a vegan audience. And in their target, they succeeded! So, you do the same thing. But, there is a small problem you didn’t think about, there is beeswax in your products. The vegan community then shuns you for selling a non-vegan product. And to top it off, you get a negative reputation for misinformation. This is why creating your own goals will help you plan a better strategy. Just remember to be specific and tailor your objectives.

The wonderful part about setting goals is that it will help you decide what your values are. Values may get a little bit lost when setting up a brand. So, this is a perfect chance to go back to the origins and see why the organization was set up.

Creating your own objectives will encourage you to prepare a better approach. A major part of setting goals is that it will assist you in deciding what your values are. Values seem to be really, well, respected on social media, so look at why you set the company up in the first place.

Know Your Audience

A big part of boosting your content is to sell it to the right audience. This links in with planning your goals and staying on-brand, too. It’s not just a waste of time to try to share the content with everyone and anyone, but it is also a waste of money as you will not have any returns on your investment. For example, if you make and sell aquarium decorations there would be no point in making a video of an aquarium featuring your decorations in it and then posting it to a page dedicated to dog care.

Just because it’s related to pets, doesn’t make it relevant.

The first step is to research your audience and know them inside out. Collect as much qualitative data as possible. Join many groups that discuss the thing you are selling. It doesn’t matter what type of product you sell, there are many suppliers out there. No matter how niche your product is, there will be some sort of group relating to this. Facebook marketplace is the perfect place to start.

Knowing your audience inside out will help you create content across the board. Whether you are writing a blogpost, social media posts, or even something else entirely, it is important to stay on-brand for your content.

Analyze Content

Now you need to see if your marketing strategy put in place is working, and if its not working tweak your strategy. Examine what content is working best at engaging your audience. A lot of analytical tools are available and free to use, like on Facebook for example you can track the number of people interacting with your content and track its performance. Using a forum for social media management and digital asset management (DAM) helps you to look at back-end specifics. This is a perfect opportunity to check if the results are consistent with your objectives. You can also take this chance to follow individuals that are important to you who share your content.

Engage and Respond to your Audience

People love to feel connected, that’s the whole point of social media. Engage and respond to your audience, it will allow them to build a connection with your brand. This is also an easy way to get customer feedback right away. Listen to what they have to say, its an opportunity, if necessary, to build a great customer service experience.

Develop your Brands Tone of Voice

Like we said before building a connection with your audience is key and developing a voice for your brand is also key. To develop a tone of voice for your brand, you need to analyze your target market and see what will resonate with them the most. Once your set on that, addressing situations and sharing content is your way of establishing a voice for the brand. For instance, claim you are a brand of vintage fashion and share to an upcycling blog. Here, you see the points that people engage with and get the chance to promote your brand. A strong tactic is to address situations for the chance to resolve their frustration and look trustworthy to an audience of thousands. If someone writes a comment, answer it, even if it is a negative one.

Use a Content Calendar or Sharing Platform

Use one platform to share all your content to all your social media platforms, it will make things a lot easier and save you a lot of time. Since Facebook and Instagram are now connected, they have built in publishing tools that allow you to schedule your posts for both platforms simultaneously. You can schedule when posts go out and this will help you keep your social medias active without worrying everyday to make a posts. This will also leave more room for you to analyze your audience engagement with the posts and keep an eye out on current events and developments in relevance and e-commerce.

From setting goals to engaging, there are many ways to use social media and the data you get from it, to boost content. Just be aware that content will not be a success on all platforms. That’s because each site is designed for different audiences. If there is content that isn’t being shared as much, try changing the language, picture, or title. Small changes can make a huge difference.

Remember, marketing for your brand is more than just creating content, its about engaging with your audience and building connections with them. Social media is a great place to do this and if you follow these tips you’ll be able to leverage this.

19Oct
Fundraising for an Early Stage Startup

The ability to fundraise is a highly critical skill that every founder needs. Knowing how to raise the proper financing at the right moment makes it easier to carry out the founders’ vision and allows them to concentrate on product and business objectives. Fundraising looks and works differently at different stages of a start-ups life. Raising your first check is frequently the most challenging and daunting. We identify crucial aspects in this post that may assist founders in securing their first investment, as well as resources that connect them to angel investors in that are relevant to their current stage and industry.

Credibility: At the early stages investors are investing in your team rather than the product. Its important to have the right team in place and expertise.
Angel Investors or accelerators at the early stages: Approaching a VC at the beginning is tempting but angel investors and accelerators will be much more beneficial.
Approach: It might seem quicker to use a template and send a mass email but you’ll have a higher conversion rate reaching out to them individually.

Network: The most successful tool for your business will be to grow your network. You can do this through pitch competitions, demo days or check out Montreal’s very own Startup fest or C2 MTL.

Credibility

In the early stages, its important to build your credibility in order to sell your vision. Investors prefer to focus on investing in people and their vision rather than things. The most successful founders have already existing skill sets, relevant experiences and backgrounds, and existing ties. Investors want proof that the early management teams have worked together before, have had success and be able to execute said vision. Being able to onboard the right people will be an extremely valuable asset to your start-up.

This is especially crucial during the product development stage because businesses do not have the luxury of giving validation through traction, growth, or financial KPIs at this stage. It’s also more difficult to determine and demonstrate product market fit. Simultaneously, some solid techniques for demonstrating product-market fit include signing first clients (even if at a loss) and creating a large pipeline of potential clients ready to acquire the product when it’s ready.

Angel Investors or accelerators at the early stages

There are many different types of investors in today’s Startup environment, each with their own set of criteria and objectives. While venture capital is an attractive and crucial part of the system, it may not be the most appropriate source of funding for the idea stage. Many founders are also enticed to apply to VCs because it is extremely simple to do so. VCs frequently have application portals and intuitive channels on their websites. However, this is a waste of time and resources. Often times they are uninterested in the idea stage and product development. Not to mention, if you don’t get the funding, that can hurt your company from going back for financing in the future.

As a result, early-stage enterprises should contact angel investors or accelerators rather than venture capitalists. These investors are looking for companies in the early stages of development, so they align themselves with start-ups at your stage. Applying to high-quality accelerators early on can have a tremendous payoff for a start-up. They provide access to top advisers, mentors, network growth and advice which results in increased credibility in the founder’s concept.

Approach

When engaging potential investors, there are a few things to keep in mind. It’s crucial to be aware of and respectful of other people’s time and effort. Reaching out with a templated email is good, but reach out to each person individually and, ideally, customise each note. Verify emails or your emails will be sent to spam by default if there are too many rebounds.

At this point, your pitch deck is especially important. A clear and concise value proposition, identified problem, suggested solution, team, advisor description, competitors, market sizing, and early traction information are the most critical parts. Make your presentation flow like a story by fitting it into a narrative.

Network

Growing your network is an easy and effective tool that can easily create long term opportunities for your business. Attend events and competitions to promote your business and make it stand out even more. These provide short- and long-term funding opportunities, as well as increasing your competitive edge by giving it legitimacy.

At the early stages, your start-ups best chance at fundraising is applying to an accelerator. The chances of receiving funds are much higher than from an angel investor or a VC. Not to mention, it will be much more beneficial for your start-ups growth as it can provide your start-up with all the tips mentioned here. It will give your start-up credibility, provide you resources, mentor you and give you access to a large network. If your start-up is looking for an accelerator you can visit our accelerator program and mentorship program!