How to use Social Media Data

A great way to build a top-notch marketing plan is to use social media data. It’s not just about of a few items being shared and crossing your fingers that it works. You will need to formulate a well-thought-out social media content plan to grow your brand. Here are some tips that will support you on your way.

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Set Goals

Firstly, you need to come up with a set of goals that you would like to achieve for your company. This will be the basis of creating a marketing strategy that aligns with your goals. As tempting as it is to imitate a business that is comparable to yours, you need your own marketing plan as everyone’s business goals are different.

For example, say you are running a sustainable cosmetics business. Perhaps someone like you wanted to increase Facebook’s brand recognition by concentrating on a vegan audience. And in their target, they succeeded! So, you do the same thing. But, there is a small problem you didn’t think about, there is beeswax in your products. The vegan community then shuns you for selling a non-vegan product. And to top it off, you get a negative reputation for misinformation. This is why creating your own goals will help you plan a better strategy. Just remember to be specific and tailor your objectives.  

The wonderful part about setting goals is that it will help you decide what your values are. Values may get a little bit lost when setting up a brand. So, this is a perfect chance to go back to the origins and see why the organization was set up.

Creating your own objectives will encourage you to prepare a better approach. A major part of setting goals is that it will assist you in deciding what your values are. Values seem to be really, well, respected on social media, so look at why you set the company up in the first place.

Know Your Audience

A big part of boosting your content is to sell it to the right audience. This links in with planning your goals and staying on-brand, too. It’s not just a waste of time to try to share the content with everyone and anyone, but it is also a waste of money as you will not have any returns on your investment.  For example,  if you make and sell aquarium decorations there would be no point in making a video of an aquarium featuring your decorations in it and then posting it to a page dedicated to dog care.

Just because it’s related to pets, doesn’t make it relevant.

The first step is to research your audience and know them inside out. Collect as much qualitative data as possible. Join many groups that discuss the thing you are selling. It doesn’t matter what type of product you sell, there are many suppliers out there. No matter how niche your product is, there will be some sort of group relating to this. Facebook marketplace is the perfect place to start.

Knowing your audience inside out will help you create content across the board. Whether you are writing a blogpost, social media posts, or even something else entirely, it is important to stay on-brand for your content.

Analyze Content

Now you need to see if your marketing strategy put in place is working, and if its not working tweak your strategy. Examine what content is working best at engaging your audience. A lot of analytical tools are available and free to use, like on Facebook for example you can track the number of people interacting with your content and track its performance. Using a forum for social media management and digital asset management (DAM) helps you to look at back-end specifics. This is a perfect opportunity to check if the results are consistent with your objectives. You can also take this chance to follow individuals that are important to you who share your content.

Engage and Respond to your Audience

People love to feel connected, that’s the whole point of social media. Engage and respond to your audience, it will allow them to build a connection with your brand. This is also an easy way to get customer feedback right away. Listen to what they have to say, its an opportunity, if necessary, to build a great customer service experience.

Develop your Brands Tone of Voice

Like we said before building a connection with your audience is key and developing a voice for your brand is also key. To develop a tone of voice for your brand, you need to analyze your target market and see what will resonate with them the most. Once your set on that, addressing situations and sharing content is your way of  establishing a voice for the brand. For instance, claim you are a brand of vintage fashion and share to an upcycling blog. Here, you see the points that people engage with and get the chance to promote your brand. A strong tactic is to address situations for the chance to resolve their frustration and look trustworthy to an audience of thousands. If someone writes a comment, answer it, even if it is a negative one.

Use a Content Calendar or Sharing Platform

Use one platform to share all your content to all your social media platforms,  it will make things a lot easier and save you a lot of time. Since Facebook and Instagram are now connected, they have built in publishing tools that allow you to schedule your posts for both platforms simultaneously. You can schedule when posts go out and this will help you keep your social medias active without worrying everyday to make a posts. This will also leave more room for you to analyze your audience engagement with the posts and keep an eye out on current events and developments in relevance and e-commerce.

 From setting goals to engaging, there are many ways to use social media and the data you get from it, to boost content. Just be aware that content will not be a success on all platforms. That’s because each site is designed for different audiences. If there is content that isn’t being shared as much, try changing the language, picture, or title. Small changes can make a huge difference.

Remember, marketing for your brand is more than just creating content, its about engaging with your audience and building connections with them. Social media is a great place to do this and if you follow these tips you’ll be able to leverage this.

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