Israeli Innovations Changing the World

Israeli innovations


Israel; a tiny country that is only 70 years old, has developed into a tech giant. Many Israeli innovations have literally changed the world beyond all recognition. Referred to as the start-up nation, Israel has more tech start-ups per capita than anywhere else in the world. This is impressive for a country with a population of about 9 million people. Its progress and innovation in such a short period is incredible. Some amazing tech that has come out of start-ups from Israel include Waze, Netafim, Mobileye, WaterGen and the firewall are just of the few of the many.

  1. Waze

Ehud Shabtai  wasn’t satisfied with the GPS devices available in israel so he took action. He noticed that GPS devices were not able to accurately provide traffic information in real time. Him, along with two other engineers  created a community project called Free Map Israel. For the first time ever, they used crowdsourcing as a way to upload traffic information in real time.The app was able to upload data from other users and create more efficient routes accordingly. Free map Israel was then turned into the company Waze. The community grew and in 2013, Google bought the company  for $1.1 Billion. The company of about 100 employees earned the biggest buy out in Israel tech leaving each employee with about 1.2 million dollars. Thanks to this Israeli innovation, everyone across the globe is using this GPS app to get them from point A to B in the fastest way possible.

  1. NetaFim

For many years, farmers in Israel struggled to grow crops in the dessert soil. It is said that the greatest inventions come from necessity. Drip irrigation was invented and developed by Netafim in the arid land of the Negev desert in Israel. Since then, they have changed the lives of millions of farmers across the world. Due to the struggles that Israeli farmers faced, it lead them to find a solution that would allow them to grow crops more efficiently and effectively in any climate.

In 1965, engineer Simcha Blass began building the early models for drip irrigation. Blass was able to realize that fewer regulated drips of water was able to make a huge difference in plant growth. Kibbutz Hatzerim then signed an agreement with him to establish Netafim. Netafim was able to improve crop yields by 70% while reducing the water usage by 5%. NetaFim is now the world’s leading irrigation company that operates in 150 countries. In 2017, Mexichem SA acquired Netafim from Perima Holding for $1.5 Billion.

  1. Mobileye

Autonomous driving has finally arrived. Cars are more advanced than ever and are now able to sense their surroundings with little human input. Most new cars are equipped with advanced driver-assistance. This is thanks to Amon Shashua who started developing this technology in 1999 in his academic thesis. His research turned into a reality. He developed the algorithm that would allow cameras to detect and alert drivers of hazards such as pedestrians. Since then, the technology has quickly advanced and now Mobile eye technology is now used in over 25 automakers. Mobileye is one of the biggest exits for an Israel company. Intel coorporation bought the company for 15.3 billion dollars.  Due to this Israeli innovation almost every car on the market  is becoming equipped with their technology.

  1. WaterGen

Approximately 2.1 billion people worldwide live without access to safe water and, of that amount, roughly 1.7 million children die annually. Luckily, Watergen has found a solution to decrease this number significantly. Using nothing but a portable generator, WaterGen discovered how to produce clean drinkable water out of thin air.

In 2012, founder Arye Kohavi and his team launched the first generator able to cool and liquidize the air vapour present in the atmosphere anywhere from rain forests to desserts. Using their patented GENius technology, their generators can produce four litres of clean water for every kilowatt-hour of electricity it uses. Their technology is even able to account for air pollution, filtering out any impurities. WaterGen can produce up to 5,000 litres of premium quality drinking water per day per unit. Using 70% less power consumption than any other competitors and proven 100% clean premium quality drinking water, WaterGen is a life-changing product that plans to bring clean drinkable water to millions of people across the globe

5. Firewall

Cyber security has become a major problem as our world has become so technologically inclined. This Israel startup, Check Point Software Technologies, has become a world leader in cyber security. The software we all use to protect our devices from dangerous cyber activity is thanks to Gil Shwed, Marius Nacht, and Shlomo Kramer. In 1993, Check Point was the first to commercialize Firewall, a software technology used to protect against any malicious cyber activity. Since then, they’ve partnered with major tech companies like Nokia and have set up main offices in North America with approximately 5,000 employees. Cyber security has quickly evolved and advanced, and it all began in Israel.

These are only a few of the many tech start-ups from Israeli entrepreneurs. They are constantly working to improve and find innovative solutions to everyday problems, becoming global leaders in the tech world. Many of our advancements in technology have risen from Israeli entrepreneurs due to their world-leading, innovative solutions. They deserve recognition for their ingenuity and impact that spans the globe.

Stephen Bronfman CoFounder PME

Allan Isfan interview Stephen Bronfman at C2MTL

Stephen Bronfman, ProMontreal Entrepreneurs(PME) co-founder, sat down with Allan Isfan from Maximum Impact and had a short chat . They discuss entrepreneurship and the various Montreal based initiatives his foundation is supporting with a particular focus on ProMontreal which he help start 16 yrs ago along with Jimmy Alexander.

He recorded this podcast at the C2 Montreal conference, an incredible conference that the Economist, coined as “the business conference unlike any other”. Approximately 5,000 attendees from all corners of the world come to  Montreal to network, experience new things and learn from speakers like Mohammad Yunus, Chip Conley , David Suzuki and Stephen Bronfman.

To hear the podcast it it’s entirety, click here

Hope you enjoy.

Demystifying Industry & Market Analysis

Understanding how your market works and what customers want is vital. When done right, it will enable you to find investors, help spot potential roadblocks, and most importantly, attract customers.

Having a properly done market analysis is going to provide key data to convince the investors that your business idea is worth investing in because you will have the hard numbers to back it up.

What is a Market Analysis?

Market analysis is determining the characteristics unique to your particular market and analyzing this information, which will help you make informed decisions for your startup. A market analysis will help you determine and gather valuable data that will enable you to get to know your customers, figure out your competitors, set pricing and pinpoint exactly where opportunities lie.

Industry Description and Outlook

The first step is to describe your industry, paying close attention to its current size and historic growth rate, as well as other trends and characteristics. Relevant industry metrics like size, trends, life cycle, and projected growth should all be included here.

Target Market or Niche Market

It’s important to establish a clear idea of your target market or niche market early on. A lot of new entrepreneurs make the newbie mistake of thinking that everyone is their potential market; they are not. By identifying your real customers, you’ll be able to better use your marketing dollars in an effective way while attracting and retaining loyal customers. The target market section of your business plan should include the following:

  • User Persona and Characteristics: A persona represents a cluster of users who exhibit similar behavioral patterns in their purchasing decisions, use of technology or products, customer service preferences, lifestyle choices, and the like. Behaviors, attitudes, and motivations are common to a “type” regardless of age, gender, education, and other typical demographics.
  • Market size: Do your research and find out who and where your competitors are, and how much your customers spend annually on your product or service. How big is the potential market for your business? A question you should ask yourself is who do you fear most and why?

Competitive Analysis

Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer’s dollar. For each competitor, list their product or service, strengths and weaknesses, and size. Obviously, it’s a good idea to know what you’re up against, but this strategy also lets you spot the competition’s weaknesses. Are there customers out there being under served? What can you offer that similar businesses aren’t offering? The competitive analysis should contain the following components:

  • Market: Who are your main competitors? Are there any indirect competitors who could impact your business?
  • Competitor strengths and weaknesses: What is your competition good at? Where do they leave a gap where you can come in and meet the need they are not addressing?
  • Window of opportunity: Does your entry into the market rely on time-sensitive technology? Do you need to get in early to take advantage of an emerging market?
  • Barriers to entry: Is the industry easy or difficult to enter? If entry is easy, competitors enter the market during periods of high profitability and expand production capacity. This drives down prices and profit margins. Barriers to entry make it more difficult for competitors to enter so profit margins remain favorable. Barriers to entry include the following:
    • Limited access to markets – If the market is dominated by well established branded products, a new entrant will need to spend the time, money and effort to establish a successfully branded product.
    • Large-scale production – If large scale production requires substantial financial investment, the financial requirements will limit entry.
    • Limited access to technology or production processes – Patented technology and other intellectual property will also limit entry.

    This is where you examine your weaknesses. Be honest with investors and yourself.


Some business may be subject to governmental regulations or restrictions in order to provide a fair ground in which to do business. If your business is subject to regulations or restrictions, you’ll need to bring them up and discuss how you’re going to comply with them. Is there a cost to the compliance?

In conclusion, market analyses vary from industry to industry and company to company. Most of the information you will need to include can be found by a simple Google search and, most importantly, it can be found for free. Keep in mind that a little estimation is okay, but the bulk of your numbers need to be based on facts and they must, in all cases, be sourced. If you don’t know were to begin, download our entrepreneurship guide that outlines all the good places to start your market research.