Au cours des dernières années, les plateformes de financement participatif, comme Kickstarter et Indiegogo, sont devenues dominantes. Il y a plusieurs raisons pour lesquelles les jeunes entrepreneurs peuvent se tourner vers les campagnes de financement participatif, incluant, en autres, le désir de ne pas s’endetter, valider l’adéquation produit / marché, ou tout simplement créer une visibilité de sa marque. Ces campagnes de financement offrent de nombreux avantages tels que l’externalisation ouverte et des possibilités de prévente, sans compter qu’il n’y a généralement aucuns frais pour démarrer une campagne. Cette approche peut sembler très excitante, mais c’est plus difficile que ça en a l’air. Pour chaque campagne Kickstarter réussie, deux échouent, et environ 9 campagnes Indiegogo sur 10 ne parviennent pas à atteindre leurs objectifs. Voici quelques raisons pour lesquelles les experts croient que tant de campagnes de financement participatif échouent.
- Des entreprises ne parviennent pas à établir une crédibilité
Il existe tellement de projets et d’initiatives sur les plateformes de campagnes de financement participatif que vous devez trouver des façons de vous démarquer de la masse. Plusieurs de ces campagnes ont acquis une réputation de promesses non tenues. Des problèmes de crédibilité hautement médiatisés vont bien au-delà des questions sur les produits ou sur la chaîne d’approvisionnement. La société Revols, financée par PME, a réussi à éviter ces problèmes grâce à une campagne Kickstarter très réussie qui a recueilli 2,5 millions de dollars en un mois. Leur vidéo Kickstarter présentait leurs partenaires crédibles, le soutien d’experts de l’industrie, et une adhésion spécifique à leur nom. Ils ont également embauché une agence de relations publiques afin de s’assurer de propager l’image désirée avant le lancement. Deux semaines avant de lancer leur campagne, Revols a visité des organes d’informations reconnus de différentes villes nord-américaines avec des démonstrations de leur produit. Tout comme Revols, quand il est question de relations publiques, vous devez bien maîtriser votre jeu.
La vidéo est trop longue
Une vidéo qui est trop longue n’est pas susceptible d’être partagée sur les plateformes de médias sociaux. Limitez la longueur de votre vidéo à 1 à 3 minutes — ainsi, il y a plus de chance que les gens la partagent dans leurs réseaux. Mais, même si on laisse le partage de côté, il faut admettre que les gens sont très occupés et qu’ils ont une capacité d’attention limitée — ils veulent regarder quelque chose qui est court et informatif.
- La vidéo ne raconte pas une histoire
Mieux que tout autre moyen, les vidéos offrent la possibilité de raconter des histoires. Votre vidéo doit avoir une trame qui suscite des émotions chez le spectateur. Si votre vidéo manque de sincérité, non seulement aurez-vous du mal à obtenir des investissements, mais les gens auront peu tendance à retenir votre marque.
- La façon dont les fonds seront utilisés n’est pas claire
Si vous connaissez exactement la façon dont vous utiliserez l’argent, vos bailleurs de fonds devraient la connaître aussi. Les investisseurs veulent connaître comment leur argent vous aidera. Des déclarations vagues comme «contribuez à la croissance de notre entreprise» ou «nous avons besoin de votre aide pour grandir» ne démontrent aucun plan stratégique pour l’avenir. Comme nous l’avons mentionné ci-dessus, le manque de précision ne fait que renforcer votre manque de crédibilité.
- Aucun test
Par test, nous faisons référence à deux choses. Tester le produit et tester votre page Kickstarter avant le lancement. Avant d’investir, les gens veulent savoir que votre produit a été testé et qu’il a reçu des critiques positives des utilisateurs et des experts de l’industrie. Les investisseurs et les bailleurs de fonds veulent être certains que leur argent est investi dans un produit attesté de qualité. Tester votre page Kickstarter signifie l’envoyer à des amis, la famille, des mentors et des personnes de confiance afin d’obtenir des commentaires sur la présentation et le contenu. Développer le capital social avant et pendant votre lancement offre des avantages considérables.
- Vos objectifs sont irréalistes
En partant, ne vous fixez pas comme objectif d’obtenir des millions de dollars. Même Revols avait pour seule ambition de récolter 100 000 dollars avant d’atteindre la barre de 2,5 millions. Vous devez planifier et fixer un calendrier pour les investissements que vous espérez recevoir. Il est toujours préférable d’être prudent dans vos estimations. Vos objectifs doivent être SMART, en d’autres termes, spécifiques, mesurables, atteignables, réalistes et temporels.
Voilà donc quelques-unes des principales raisons pour lesquelles les campagnes de financement participatif échouent. Une planification appropriée qui évite ces erreurs vous offrira déjà plus de chances de vous démarquer de la masse. Même si vous ne réalisez pas votre objectif, vous devriez tout de même être en mesure de quitter la plateforme plus fort que vous ne l’étiez à votre arrivée. Vous devriez avoir plus de sympathisants, une liste de courriels plus longue, et surtout, une meilleure idée de ce que vos clients veulent.
Finding the right investor for your business, let alone any investor, is a difficult task. You have to know where to look, who to network with, and the kind of resources your business needs. The last thing you want is an investor who can only provide financial support. You will likely speak to over a dozen of investors before finding the right one for you. It will be a tiring process, but meticulousness is necessary if compatibility is what you’re looking for. Here are 4 tips on how to find investors for your business when the time is right.
- Get an introduction from a mutual acquaintance
Asking members of your professional and social networks if they know any investors should be your first step. Entrepreneurs will have an easier time to get a meeting with an investor when introduced by a mutual acquaintance that the investor trusts. It is important you network constantly and consistently. Networking, whether in a social or professional setting brings about many advantages. The more good relationships you build, the better your chances of being introduced to an investor that is willing to give you his time. Remember that when networking you are not just gaining exposure, you are building connections with the networks of others as well. If someone they know has a need that matches your business, or vice versa, and you’ve made a good impression, chances are you will get a referral.
- Research where they’re going to be
If you have particular investors in mind, research where they are going to be. Many investors spend time at speaker series and conferences open to the public. In order to get the attention of your prospects make sure to attend these events, and have your elevator pitch ready. You might just have a small window of opportunity to speak to them, so make sure you provide them with just enough information to spark their interest, and provide them with your business card. Make sure to get permission to contact your prospect in order to continue the discussion further.
- Understand your KPIs and market
Your KPIs and market will help you determine exactly what kind of investment your business needs. This is what will lead you to the finding the right investor for your business. Understanding your KPIs will showcase precisely where your business is lagging and where it is prospering. You will therefore be able to identify your selling points to your investor. Additionally, understanding your market will indicate the kind of experience you need your investor to have. Which companies have they invested in? What industries are they most interested in? how does their investment track record look? What do they provide the companies they invest in?
- Research credible online communities
LinkedIn is a great online platform to find investors. It is, however, not the only one. There are many social networks that connect you directly with investors from other countries. These investors are usually interested in contributing to the global business environment. Such platforms include Crunchbase, AngelList, Xing, Plaxo, Startup Nation, and Meetup. While it will take much more work and precautions to assess compatibility with an investor you met this way, it should not prevent you from expanding your search to online resources.
Finding investors for your business will be a difficult task. Especially at the beginning stages of business development when your business hasn’t gained much traction yet. Just keep in mind that your relationship with your investor is worth more than a business transaction. Therefore, make sure you know exactly where you are looking and what you are looking for.
Your business’s MVP is more than just your minimum viable product. Sport teams aren’t the only ones with a most valuable player. As an entrepreneur in the product development stage, your minimum viable product is without a doubt your most valuable player. A team’s most valuable player teaches, remains focused, sets reasonable goals, is a representation of security, and gets the job done. All of these are also embodiment of a quality minimum viable product. Saying that your minimum product is also your most valuable may sound like a contradiction. Here are a few reasons why they are not mutually exclusive and what your MVP should accomplish.
- Fix the basic problem you are trying to solve:
This is your testing stage. It is the first step you must take in order to validate consumer need. What do your customers want? How will your product satisfy consumer needs before you decide to invest a significant amount of capital into your product development? Here is where you must balance your product efficiency and usability. At this stage you must aim to identify the core problem your product is going to solve. Products can have a varied set of interesting features, however, if you are unable to prioritize and rank your features based on importance you should probably take a few steps back and re-evaluate your strategy. Your MVP is supposed to be the most basic version of your final product. This will allow you to make the necessary modifications, if need be, based on the responses you will get. An MVP is about learning from your potential customers, not about impressing them. The goal here is to learn about your product and your customers’ expectations in order to prevent spending on unnecessary costs in following stages.
- Identify your Early Adopters
Your early adopters are your trend setters. Identifying the wants and needs of your early adopters during this testing stage is key. First of all, this will help you define your marketing strategy and sales process in the upcoming stages. Because early adopters are very knowledgeable on the industry you intend on entering, they are known to be credible sources of information to members of their network. By identifying who your early adopters are and how you will be able to satisfy their needs, you are bettering your chances at word-of-mouth advertising. Secondly, from the perspective of feedback, they are your most honest critic. They know of most products out there and are not interested in the popularity of your brand or impressing those in their surroundings by purchasing your brand. Early adopters want quality. Early adopters live for new and cutting-edge products. Learning about their expectations will allow to create a quality product and a compatible marketing plan.
- Figure the amount people are willing to pay for your product
Finding out the price customers are willing to pay for your product during the MVP stage will give you further indication on the positioning of your product in the market versus other competitors. This will also give you a better idea for your pricing strategy moving forward. If you are met with feedback that indicates a higher willingness to pay for your MVP, you can explore the possibilities of a more expensive pricing strategy for example. Of course, such a decision also depends on how much it costs to make your MVP.
- Inform yourself on the positioning of your product
Simply put, positioning symbolizes the place your product holds in the mind of the consumer. If you intend to enter a market where you will be competing against numerous other similar products, it is crucial you occupy a unique and easily identifiable place in the consumer’s mind. Because your MVP is such a basic version of your final product, there is much flexibility with the route you can choose for branding. The goal here is to start developing your brand persona and identity based on the feedback you get from your testers. Of course, this in addition to marketing research will lay the foundation for your marketing strategy moving forward. For instance, based on the feedback you will be getting on your MVP, you will be able to identify your main product differentiators, your strengths, weaknesses, and base some of your market research on these components.
- Map out your following stages toward market
Learning from your MVP, means setting up metrics and different forms of measurement prior to testing. Your MVP findings will be your foundation in mapping out the following stages of your business activity. What you need to do is find tangible ways to record and monitor your feedback and research findings. There are some Pre-MVP considerations you should establish prior to testing. You can create a grading scale for answering each of the questions listed below. For instance, a low response would mean 0 points, medium; 5 points, and high level; 10 points. Lower points for questions would require further investigation justifying the unfavorable responses.
- Whether the problem you are trying to solve is really important to users
- Whether users are actively trying to solve this issue now with other services or self-made solutions
- Are they active during the interview
- Do they agree to come and discuss the solution with you when it’s ready
- Do they agree to refer other people to you
- Are they ready to pay for the solution right away
There are also many available online programs and application that will not only help you with the planning process of creating an MVP, but also provide you with useful KPI tools.
Your MVP is your most valuable player. Think about it. A general manager of a sport`s team first secures his star player, his MVP. The team’s MVP is the reliable player that can be counted on to lead the team, deliver the needed results, and perform. At this point the general manager starts to form the team around his MVP. Hence, your added product features. Without your MVP your product loses almost all of its value to its customers. Would you have bought tickets to a Chicago Bulls game if you knew Michael Jordan wasn`t playing? Probably not. At this stage, the goal is to learn. Sometimes this can mean going back to the drawing board. But, what this always means is that you are saving yourself time and money moving forward.
If you’re a small business owner that has contemplated starting a blog, stop contemplating and start writing. No more excuses! “I’m not a good writer” “I don’t have any original ideas” or “I don’t have time” are not good enough reasons, especially when the benefits of having a blog far outweigh the weaknesses. In fact, considering the fact that by 2020 customers will manage 85% of their relationships without talking to a human, and that blogs have been rated as the 5th most trusted source for accurate information online, the only thing blogging is really costing you is time.
If you are part of the minority that hasn’t jumped on to the blogging bandwagon yet, here are 4 reasons why we believe you shouldn’t wait much longer:
1. It’s Inexpensive
Firstly, blogs can be very inexpensive to create and maintain. They can be embedded into your already-existing website or be launched independently. It is a low cost marketing channel that is available to you as an entrepreneur. There are also numerous cheap and reliable WordPress hosting companies available for you to choose from.
2. Drives traffic to your website
In addition, Adding a blog to your website can drastically increase the amount of highly targeted traffic your website receives. Research has shown that companies who blog receive 97% more links to their website. Producing compelling and insightful news for your blog, while also strategically using keywords, making sure your blog is SEO friendly, and being timely with your publications will help you with building a loyal following.
3. Position your brand as a thought leader
On top of that, it has been proven Successful bloggers are brand builders. Blogging offers businesses a chance to discuss important issues relevant to their respective industries. Furthermore, it allows businesses to showcase to their consumers that they do more than just sell products or offer a service. The goal here is to utilize blog space in order to attract readers when they aren’t necessarily looking to purchase anything. Chances are that these readers will return in the future when they are, in fact, looking to buy.
These days consumers aren’t just investing in products, they invest in everything a business symbolizes. Blogging is the best way to show to your consumer that you represent the lifestyle they want to support.
4. Build relationships with your customers
Finally, blogs have a personal touch to them. This informality allows you to create a friendly and trusting bond with your audience. Adding a comments section, or an option for customers to reply to your posts can help with sparking interesting dialogue. Conveniently, the positive PR will enrich your brand image as a business that cares about its customers. If you continuously create content that is insightful to your target market, it will help establish you as a primary source of information them.
Blogging has helped numerous entrepreneurs carry their businesses from rags to riches. Great examples include Dooce, and Shoemoney. If these reasons aren’t enough to convince you that blogging is a must, ask yourself one simple question: What do I have to loose from starting one? That’s right. Nothing but time well spent. Give it a try.
Hillary Clinton once said that she is neither an extrovert nor an introvert. In her words she is an “extro-introvert.” Whatever that may mean, one thing is for sure: It seems as though identifying as one or the other comes with the fear of being judged. If you embrace being an extrovert you may be perceived as loud and obnoxious. On the other hand, if you declare that you are an introvert it is likely that you will be judged as a person who is shy and would rather be left alone. Unfortunately, such misconceptions can also be found in the business world and, most times, introverts get the short end of the stick.
In a world where entrepreneurs are constantly networking, speaking in front of large crowds, and looking to grow their businesses, it can seem as though entrepreneurship is made for extroverted people. In a poll conducted by USA Today, results showed that 65% of executives believed that introversion was a barrier to leadership. However, on that same token, some of the world’s most successful entrepreneurs are self-proclaimed introverts. Bill Gates, Mark Zuckerberg, and Warren Buffet are just a few names that come to mind. Often times the reasons why people may dub introverts as less competent is exactly the reason for their success.
Myth #1: Extroverts are better at public speaking
Malcolm Gladwell has a talent for making people reflect on their actions. He too, can captivate thousands on stage while remaining completely calm and collected at the dinner table. To him public speaking, also pitching, is not an act of extroversion; it is a storytelling technique. Furthermore, some of the things that introverts fear about public speaking and pitching are the exact same things feared by extroverts. The hostility of the crowd, remembering lines and general anxiety levels can be found with all people.
Myth #2: Extroverts are better at networking
It is common knowledge that introverts enjoy reflecting on their thoughts internally. However, you don’t have to be as outgoing and vocal as an extrovert in order to network successfully. This myth also assumes that all people present at networking events are extroverted, which is likely not the case. Adapting to different behaviours, and building relationships is what networking is all about. Introverts tend to dislike small talk and enjoy deeper one-on-one conversations. This can be a definite plus when present in a room full of people who are passionate about their start-ups and projects.
Myth #3: Extroverts are better business leaders
It’s not that extroverts are better business leaders, it’s that extroverts and introverts have different ways of running businesses. There is not one right or wrong way. Being analytical, and allowing others to do some of the talking while you listen, can allow for richer strategies to be put in place. Having great listening skills, empathy, and alone time, are characteristics that can positively contribute to leadership.
Whether you identify as an introvert, extrovert or “extro-introvert” your success as an entrepreneur is not dependent on this. Let us also not forget that great entrepreneurs remain true to themselves. They do not try to be someone they are not. More importantly, good entrepreneurs know their strengths in addition to their weaknesses. If you are smart enough as an entrepreneur, you can partner with someone who compliments the traits you lack. Unfortunately, there are many myths floating around making introverts feel like they must compete with extroverts when what matters most is adapting to different settings. Fortunately for us introverts, these myths are mistaken.
Finding the right co-founder for your business will be one of the biggest decisions you will have to make as an entrepreneur. Trust us when we say that this decision will determine the fate of your business. We’ve seen some best and worst-case scenarios. Here are a few tips you will have to consider before making this big decision.
- Date Them Before You Marry Them
As with any relationship, in business you must get to know your co-founder and the way they work before you tie the knot. It’s not enough to meet someone at a networking event and a couple of weeks later sign a shareholders agreement. Once that’s done, it’s not easily undone. The process can get nasty and can ruin a business, just like marrying someone without having known them or their intentions, the divorce will be a long, ugly, and tedious process you could have avoided. The most common disagreements that co-founders have is with regards to the future vision and direction for the business. Obviously, the goal is to grow the business but there are only so many ways a business can grow, and so many directions a business can take that can all lead to very different outcomes. Before you commit to a partnership, make sure you and your potential partner are on the same page as far as the vision of the company and the values you hold.
- Choose someone that compliments you
Partnering with someone who has the same exact profile as you, is not a good idea. You must find someone with complementary skills that will allow your business to grow and flourish. Look to the future of the business when you consider complementary skills. Based on those complimentary skills, job positions are drafted. That way you can challenge each other and build a stronger and quality company. While it might be appealing to geek out together about the same things, you want someone who has a different skillset.
- You’re a programmer, she should be a marketer.
- If you’re a designer, he should be a developer.
- If you’re an introvert, she should be an extrovert.
- Understand your Shareholder’s Agreement
We cannot emphasize the importance of this enough. Shareholders agreements ensure that the responsibilities of the shareholders are well thought-out, what is to be permitted and what is not to be permitted, and how decisions are to be made. It should also include what do to when you cannot reach a commune decision, who gets the last word? It is meant to decrease potential for conflict between shareholders from the get-go. Problems arise, however, when you do not understand it fully before signing. Some very careful thought must be given to the share ownership. Who owns how many shares (and for what contribution cash? time? intellectual property, etc.)? And, how are these shares held?
Question to ask yourself before signing on the dotted line are:
Am I happy with my ownership stake? (If I’m the key founder, am I treating others fairly?)
2. Can I get out of this deal if I need to? (Can I sell the shares?)
3. Can I buy more shares if I’d like to?
4. Am I committing to something I cannot live up to?
5. Will I be able to exert sufficient influence to protect my investment?
6. What is my total financial exposure and legal liability (present and future) on this deal?
- Splitting Equity
Some have the misconception that equity must always be split 50/50. While an equal equity split can work great for some businesses, it is not the only alternative on the table. You may be avoiding an awkward and tough conversation by opting to split equally now, but think about the repercussions this may have to your business’s future. You should also consider vesting. This can prevent you from issuing stocks to unworthy partners or employees.
Remember that you will likely be spending more time with your co-founder than with your own family. Choosing this person will determine the future of your business. Having good chemistry and getting along with your co-founder is a must. You want someone that will carry their weight and that has the same passion and drive as you. You are about to embark on a challenging and memorable journey, make sure it’s with the right person!
Si vous êtes étudiant ou étudiant-entrepreneur, on vous a probablement souvent dit que le réseautage avec les supérieurs peut produire d’excellents résultats. La création de réseau est souvent interprétée comme un moyen de former des liens avec des gens qui ont plus d’influence que vous ou qui occupent des postes plus élevés que vous sur le plan professionnel. Alors que de créer des liens avec des personnes plus haut placées est très important, la valeur du réseautage entre pairs qui sont aussi étudiants n’est pas à sous-estimer. L’objectif du réseautage n’est pas seulement de vous assurer de côtoyer des individus estimés de votre communauté, il s’agit aussi de veiller à établir de précieuses relations avec les cadres supérieurs de demain. Le philosophe grec, Héraclite, a déclaré que le changement est la seule constante dans la vie. Voilà pourquoi s’adonner au réseautage avec vos pairs est essentiel.
Les liens que vous créez pendant que vous êtes dans la vingtaine seront parmi les plus précieux que vous créerez de toute votre vie. Beaucoup d’étudiants universitaires sont encouragés à participer à des activités parascolaires simplement pour glorifier leur CV. Si vous êtes un étudiant-entrepreneur, on vous a probablement aussi dit de prendre part à des cocktails de réseautage afin de rencontrer des investisseurs potentiels. L’avantage de participer à des événements de réseautage au sein d’un établissement d’enseignement parmi des étudiants, qui, comme vous, n’obtiennent aucun gain financier actuel dans ces relations est de rencontrer des gens de différents milieux avec lesquels partager vos expériences. Il n’est pas nécessaire que ces liens soient associés au domaine de l’entrepreneuriat. Le but du réseautage pendant que vous êtes à l’école vise plutôt à établir des relations précieuses, qui plus tard pourront conduire à des avantages dans votre carrière ou à des perspectives d’investissement. Il ne s’agit pas de rencontrer des gens qui ont de l’influence; mais simplement de devenir amis, et de créer des relations de travail avec des gens qui un jour deviendront influents.
Il est aussi important d’échanger avec vos pairs pendant que vous êtes à l’école, car il n’y aura aucun autre moment dans votre vie où vous aurez le temps d’investir dans des relations aussi riches que celles que vous créez à ce stade de votre vie. Ces liens encourageront vos contacts à partager des circonstances opportunes avec vous et à vous aider lorsque vous en aurez besoin dans le futur. Des études ont démontré qu’à mesure que les gens vieillissent, ils travaillent de longues heures, se marient, ont des enfants et accumulent les responsabilités — il n’y a pas beaucoup de temps pour faire quoi que ce soit d’autre. Par exemple, il a été remarqué que la majorité des femmes entre 25 et 54 disposent de moins de 90 minutes de temps libre par jour.
Les activités de réseautage d’aujourd’hui représentent des investissements pour votre avenir.Être proactif et participer à des activités de réseautage avec vos pairs à l’université est un investissement dans votre avenir. Que vous participiez à des activités extrascolaires, que vous tissiez des liens avec vos pairs lors de projets en groupe et dans vos classes, que vous parliez aux gens qui sont assis à côté de vous pendant des conférences ou lorsque vous participez à des réunions entre élèves, votre réseau peut croître de façon exponentielle. Vous pourrez être présenté à des gens dans le réseau d’un ami, être présenté à ses parents qui ont une expertise dans le domaine qui vous passionne, ou simplement instaurer un climat de bonnes relations et introduire des gens à votre propre réseau d’amis.
Finalement, le temps que vous investissez pour rencontrer d’autres personnes maintenant se montrera rentable à l’avenir. Comme l’a dit Matt Stewart, chef de la direction de College Works Painting «La confiance commence avec ce premier pas, alors sortez et commencez à créer des relations. Vos copains de collège seront des avocats, des fournisseurs et des partenaires commerciaux. Ils vous apporteront des affaires», dit Stewart. «Il est important d’avoir du plaisir, mais aussi de produire l’image de quelqu’un qui maîtrise bien sa situation, que vous êtes bon, et que vous avez de bonnes valeurs morales.»
If you are a student or student entrepreneur, you are probably told that networking with superiors will yield great results. Of course this is true, but have you considered other networking possibilities? While reaching out to individuals in higher ranks is very important, one thing you shouldn’t do is underestimate the value in networking with your own peers.
The goal of networking isn’t just making sure that you rub shoulders with high-brow individuals of your community or industry. It’s also ensuring that you build valuable relationships with the decision makers of tomorrow. Greek philosopher, Heraclitus, said that change is the only thing constant in life. This is exactly the reason why learning to network with your peers is crucial.
Connections you make in your twenties will be some of the most valuable ones you will ever make. university students are encouraged to join extracurricular activities for the sake of glamorizing their CVs. If you are a student entrepreneur you are probably also told to take part in networking cocktails in order to meet the right people for your startup.
The advantage of networking while in school with students who, like you, will find no present financial gain in your relationship, is that you find people from different backgrounds with which to share your experiences. This bond does not have to be business-related. Networking while at school is more about building valuable relationships, which down-the-line can lead to benefits in your career or investment prospects. It’s not about meeting people who are influential. It is about becoming friends, and creating working relationships, with people who will one day become influential.
Another reason it is important to network with your peers while still at school is that, at no other point in your life will you have the time to invest in bonds as rich as you will at this stage in your life. These bonds are what will encourage your contacts to give you opportunities and help you in a future time of need. Studies have shown that as people get older, work long hours, get married, have kids and take on more responsibilities not much time is left to do much of anything else. For instance, it was reported that the majority of women between the ages of 25 and 54 have less than 90 minutes of free time per day. Networking today is an investment in your future.
Being pro-active and networking with your peers in university is an investment in your future. Whether you are participating in extra-curricular activities, taking classes attending school gatherings, try reaching out to your peers by simply connecting on social media or sparking a conversation. This can lead to you being introduced to people in your friend’s network, introduced to their parents who have expertise in your field of choice, or simply build goodwill and introduce others to your network of friends.
Ultimately, the point is that if you invest time in meeting other people now it will pay off in the future. As was said by Matt Stewart, CEO of College Works Paintings “Confidence starts with taking that first step; so get out there and start building relationships. Your college buddies will be lawyers, vendors, and business partners. They will bring you deals,” says Stewart. “It’s important to have fun but also to give off the image that you have your stuff together, that you’re kind, and you have good moral values.”