About Katherine Korakakis

Katherine has spent most of her life working alongside start-ups in various verticals. For 10 years, she was responsible for the development of entrepreneurial initiatives and projects under the auspices of the Youth Entrepreneurship Challenge, a Youth Secretariat program of the government of Quebec. She has authored and co-authored guidebooks on entrepreneurship education. Katherine first developed her passion for building businesses when she co-founded Glambiton. She was instrumental in the development of the first National Entrepreneurship Day for the province of Quebec. Katherine has served on the Boards of numerous non-profit organizations and currently sits on PMEMTL Centre-Ouest and EPCA. She sits on the investment committees of PME MTL Centre and PME MTL Centre-Ouest. These entities are the decision making bodies with regards to business financing with the city of Montreal. She currently is Manager of Entrepreneurship for ProMontreal Entrepreneurs (PME), an early stage VC fund and entrepreneurship program that invests in multiple verticals. The fund has a social business model and has been around for 20 yrs.Katherine has spent most of her life working alongside start-ups in various verticals. For 10 years, she was responsible for the development of entrepreneurial initiatives and projects under the auspices of the Youth Entrepreneurship Challenge, a Youth Secretariat program of the government of Quebec. She has authored and co-authored guidebooks on entrepreneurship education. Katherine first developed her passion for building businesses when she co-founded an entrepreneurial training event for girls called Glambition. She was instrumental in the development of the first National Entrepreneurship Day for the province of Quebec. Katherine has served on the Boards of numerous corporations and currently is the vice-president of PMEMTL Centre-Ouest and president of EPCA. She sits on the investment committees of PME MTL Centre and PME MTL Centre-Ouest. These entities are the decision making bodies with regards to business financing with the city of Montreal. Katherine is the Manager of Entrepreneurship at Ometz an early stage VC fund and entrepreneurship program that invests in multiple verticals. The fund has a social business model and has been around for 20 yrs.

5Dec
Top 5 Things to do Before the Big Pitch

As the saying goes, you never get a second chance to make a first impression. The last thing you want to do as an entrepreneur is make an avoidable mistake before the pitch of a lifetime. Amy Cuddy, a psychologist at Harvard Business School, has been studying first impressions for over a decade. According to her people make quick judgements about people based on two questions: Can I trust this person? And can I respect this person’s capabilities? These are questions that all investors ask themselves while being pitched to. These investors are busy, and often times, you will only have one chance to nail it.

At ProMontreal Entrepreneurs we’ve had some memorable pitch moments. Some better than others. Here are the top 5 things we believe you should consider before your big pitch, to yield the best results.

1. Know who you’re pitching to
There’s no one right formula to pitching that will yield to a sure investment, but doing the right research is definitely a step in the right direction. Cavan Canavan, CEO of FocusMotion, gives some great advice: “As far as walking in and saying ‘Ta-Da! Here’s technology. Give me money,’ that doesn’t work,” he explains, “Know who you’re pitching to and know what they’re listening for.” Here are a few questions to ask yourself: Who am I talking to? How can they benefit financially from my business in the long-term? What do they care about most? How can I tailor my presentation to them specifically?

2. Be Prepared to Answer All Questions

Typically there is a set list of at least 10 questions you can expect to be asked after a pitch presentation. Answers to questions about projected sales, expected growth rate, competitors in the industry, long-term/short-term business strategies, how you will be spending the investor’s money and how you will make money for the investor, should be the least of your worries. Research, knowledge, and most importantly, practice, make perfect.

3. Come with Questions
Many say that there is no such thing as a stupid question. We beg to differ. To us, such a question is one that shows lack of research and preparation (Hence #1 on this list). Asking intelligent and insightful questions to a potential investor can be very impressive. Questions to ask can include the degree of involvement that can be expected, the investor’s short-term and long-term expectations from your company, how your business fits into their current portfolio, etc.

4. Look Presentable

This is a given, so we won’t spend too much time on this one. Looking presentable is probably one of the most important aspects of any presentation you will ever have. Appearances say a lot about a person. When in doubt, the rule of thumb is to look clean, put together, and professionally appropriate.

5. You Are What You Post
Do not assume that your business’s social media pages will be the only platforms looked into prior to your pitch. Investors will most likely be visiting your personal social media accounts in order to have a better picture of you as an individual. If they’re going to be investing in your idea, they’re going to want to know if you seem trustworthy enough. The media has often talked about how Facebook can cost you your job, but trust us when we say that it can cost you an investment as well.

Don’t forget that you are not just selling an idea, you are selling yourself. These are top 5 things you should go over prior to pitching. They may seem obvious but you’d be surprised at how often they are overlooked. Also, we understand that this can all seem stressful but remember to just relax! If you’ve prepared yourself enough, your passion for your project will shine through to investors.

24Nov
How Israel Became Start-Up Nation

For a relatively young country, Israel has managed to build a start-up community that has surpassed all expectations and benchmarks. The golden question is one asked by Dan Senor and Saul Singer in their book ***Start-Up Nation: The Story of Israel’s Economic Miracle.*** How is it that Israel- a country of 8 million, only 69 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources- produces more start-up companies than large, peaceful nations, and more companies on NASDAQ than any country in the world?

What Israel has managed to do is create an ecosystem where innovation is rewarded and encourages a culture of entrepreneurial spirit. The truth of the matter is that the struggles that may have made it harder for Israel to become a start-up hub are the reasons behind its success.

The Military

Israel has one of the strongest and most intelligent militaries in the world. In the army, young soldiers develop valuable entrepreneurial values such as leadership, team work and sacrifice. Oded Hermoni, an Israeli entrepreneur based in Silicon Valley says that “in the US, you tend to salute the title and not the person. In Israel, it’s the opposite.” Israelis the army learn to test and experiment with innovations for years before enrolling into universities. Not only does this encourage “learning by doing,” Israelis enter university with a rich knowledge base. Furthermore, Israel has learned how to integrate experience on the battlefield into in the workforce. Whereas in the United States capable and young war veterans are struggling to find work, Israeli companies have learned to use army experiences to their advantage.

Research and Development

Israel invests more in R&D (relative to GDP) than any country in the world. This is estimated to be 23.86 million euros, which is approximately 5% of GDP. The source of most of Israel’s R&D funding is from government and public organizations. The amount of funding that universities receive also contributes to R&D success. Such can be seen by the amount of patents issued by Israeli universities. According to the Industrial Technology Report, Israel’s extensive research on military defense plays a great role in the country’s industrial, science, and research community, as well as its workforce. Major tech companies have also invested in research centers in Israel. Such companies include Intel, Google, Apple, EMC, Xerox, etc.

Immigration Policies

Almost half of all Israelis are immigrants. Israel doesn’t look at immigration as a burden. To the contrary, it is encouraged. The country continuously finds innovative ways to attract new and talented immigrants. For instance in 2015 Israel announced a plan to issue “Innovation visas.” According to the ministry, entrepreneurs who decide to obtain this 2-year visa will be given resources to develop new tech enterprises. Their visas will also be extended if they decide to follow through with establishing their start-ups in Israel. The importance of attracting immigrants can be seen during election seasons when politicians heavily debate ways on how they plan to attract immigrants.

The Jewish Mom

Crediting Jewish moms for entrepreneurial success in Israel might sound comical, but as they say: every joke has some truth in it. This is a notion that Yossi Vardi, the father of Israeli Entrepreneurship, strongly believes in. “Your Jewish mother will push you to succeed and push you to go all the time. My mother since [I was] six has been telling me, ‘All your cousins are smart’, and ‘How can you be an idiot? I’m the mother of idiot. How can this happen?’” he recounted during a panel discussion at SLUSH. According to Vardi, from birth Jewish mothers will tell you that you have to succeed and do your best. They are the secret.

Mentality for Survival

Living in Israel comes with developing a different mentality than those that live in peaceful and stable countries. This “refuse to die” mentality implies a will to always progress no matter the circumstances. In their book, Senor and Singer recount a story that can speak to this. When Warren Buffet was contemplating whether or not to buy Israeli company, ISCAR Metalwork, in midst of a war, the CEO of Iscar called Buffet and said “For our customers there will be no war.” This was a promise to deliver quality to customers at all costs.

Many countries and cities wish they can replicate Israel’s start-up culture. Though we mostly see coverage of the country during a time of war, the success of Start-Up Nation has not gone unnoticed. Montreal’s very own Dennis Coderre has been very vocal in praising the country’s open market, entrepreneurial and technological culture. In November he led a delegation on an economic mission to Israel. With this we can only hope that one day Montreal succeeds in reaching the ranks of Tel Aviv.

3Nov
Comment créer un slide-deck pour une rencontre face à face

Il est important de disposer de différentes présentations en fonction afin d’être prêt en fonction de situations variées. Étant donné que tout point de contact avec un investisseur répond à un but différent, il est nécessaire d’avoir une présentation appropriée pour chaque type d’interaction. Par exemple, le courriel est une plateforme qui sert habituellement à organiser une réunion en personne avec un investisseur, il est donc préférable de se limiter à des informations essentielles (juste assez pour susciter de l’intérêt).

La présentation en personne, d’autre part, est d’une grande importance, car elle est utilisée pour convaincre les gens. Cela ne servira à rien si la présentation n’est pas réalisée correctement. Pour cette raison, elle doit être plus approfondie et plus détaillée. Le but de cet article est d’expliquer ce qu’il faut inclure dans vos diapositives pour une présentation en personne.

À ce stade, un investisseur a accepté d’écouter ce que vous avez à dire. Les conseils et les suggestions suivantes vous permettront d’utiliser à bon escient le temps qui vous est accordé.

Établissez une structure conforme à vos contraintes de temps

Diapositive 1: Vision/Rapide plaidoyer

Diapositive 2: Créer de l’intérêt/Validation

Diapositive 3: Débouchés

Diapositive 4: Le problème

Diapositive 5: Produit/Service (Solution)

Diapositive 6: Modèle de revenus

Diapositive 7: Marketing et stratégie de croissance

Diapositive 8: Équipe

Diapositive 9: Finances

Diapositive 10: Concurrence

Diapositive 11: Demande d’investissement

Diapositive 11+: Annexes ***

Vous pouvez utiliser une présentation légèrement différente, c’est correct. Assurez-vous seulement de présenter l’information essentielle dirigée vers le marché potentiellement lucratif que votre entreprise a l’intention de combler. La plus grande partie de votre temps devrait être consacrée au problème, au produit, au marketing et à la stratégie de croissance, et à l’aspect financier. Si vous souhaitez ajouter des diapositives supplémentaires, mais doutez de leur pertinence, placez-les dans les annexes. Gardez en mémoire l’utilisation d’hyperliens pertinents qui vous mèneront aux annexes prévues afin d’éviter de fouiller à travers les diapositives devant les investisseurs.

Intégrez votre marque à vos diapositives

N’utilisez pas d’éléments qui donneront une allure générique ou amateur à votre marque. Clip art, des transitions de diapositives créées avec WordArt et trop d’animation auront tendance à diminuer la qualité de votre présentation. Prenez note que, parfois, moins on en met, mieux c’est. Utilisez les couleurs de votre entreprise, intégrez votre logo sur toutes les diapositives — n’utilisez pas un modèle PowerPoint préfabriqué, et n’ayez pas peur des polices standards. Même si vous n’êtes pas concepteur graphique ou génie du PowerPoint, créer une présentation professionnelle qui reflète votre marque peut requérir beaucoup de temps, mais c’est loin d’être compliqué.

Créez une histoire

Des diapositives magnifiques sans une exécution remarquable ne vous mèneront nulle part. Créer un récit ou une histoire vous aidera à captiver les investisseurs dès le début. Les investisseurs ont une courte capacité d’attention, et la dernière chose que vous voulez c’est de les voir perdre tout intérêt quelques minutes à peine après le début de votre présentation. Vous devez trouver un récit qui déclenchera une réaction émotionnelle chez votre public, même si le domaine est un peu difficile. Il vous faut comprendre comment engager votre auditeur en agençant votre récit aux diapositives PowerPoint appropriées. Des techniques de narration particulières sont utilisées pour produire certaines des présentations les plus efficaces. Vous devez rappeler aux gens l’état du statu quo et révéler votre cheminement en démontrant une meilleure façon de faire les choses.

Divers investisseurs ont des styles différents, mais si vous êtes en mesure de les convaincre qu’il s’agit d’une occasion d’affaires rentable, vous aurez efficacement accompli votre travail. Montrez-leur pourquoi cette opportunité commerciale est digne de leur temps et de leur argent. Afin de réussir dans cette entreprise, vous devez répéter, répéter, répéter. Même si vous n’obtenez pas l’investissement espéré, mais que vous réussissez à impressionner les investisseurs avec votre présentation, vous aurez créé une impression durable qui jouera à votre avantage la prochaine fois.

3Nov
What to Include in Your In-Person Slide Deck

how-to-create-an-in-person-slide-deck

Start-ups don’t fund themselves. The first step is raising money from investors requires a great pitch and an awesome slide deck. Why is it important to have a bank of slide decks for different situations? Because every contact point with an investor serves a different purpose, a slide deck appropriate for each type of interaction is necessary. For instance, because an e-mail slide deck usually serves to book an in-person meeting with an investor, you are better off using basic information for it (just enough to garner interest).

The in-person slide deck, on the other hand, is of huge importance because you will need to close people with it. It also will serve no purpose if not executed properly. For this reason, it will have to be more elaborate and detailed. Here we explain to you what you should be putting in an in-person deck. At this stage, an investor has agreed to listen to you pitch. The following tips and suggestions will allow you to use your time wisely.

Follow a Structure that complies with your time constrains. Given that you have limited time to present and captivate investors, presenting with passion, simplicity and power is very important. We suggest that you organize your pitch deck in the following order as a general guideline.

1: Vision / Elevator Pitch

2: Traction / Validation

3: Market Opportunity

4: The Problem

5: Product / Service (Solution)

6: Revenue Model

7: Marketing & Growth Strategy

8: Team

9: Financials

10: Competition

11: Investment ‘Ask’

11+: Appendices***

You may have followed a slightly different structure for your deck and that’s okay. Just make sure you are going over the critical information that focuses on a lucrative market gap that your company will fill. Most of your time should be spent on The Problem, Product, Marketing and Growth Strategy, and Financials.

If ever you want to add additional slides and are not sure of their relevance put them in the appendices. Remember to use relevant hyperlinks directing you to the intended appendix in order to avoid rummaging through slides in front of investors.

Brand your slides

Don’t use any features that will make your brand seem generic or amateur. Clip art, WordArt Slide transitions and too much animation will tend to lower the quality of your presentation. Keep note that sometimes less is more. Use your company colors, embed your logo onto all slides, don’t use a pre-made PowerPoint template, and don’t be afraid of standard-looking fonts. Even if you are not a graphic designer or PowerPoint whiz, making a professionally branded slide-deck may be time consuming, but it is far from complicated.

Create a Narrative

Having great slides without great execution will get you nowhere. Creating a narrative or storyline will help you captivate investors from the very beginning. Investors have short attention spans, and the last thing you want is for them to lose interest just a few minutes in. You want to find a narrative that will elicit an emotional response from your audience even if the subject is somewhat dry.

You should understand how to engage the listener and couple your narrative with the right PowerPoint visuals. Some of the most effective presentations use the same storytelling techniques. You have to remind people of the status quo and reveal your path to the better way.

Different investors may have different styles, but if you are able to efficiently convince them of a profitable business opportunity you have done your job. Show them why the market opportunity is worth their time and money. In order to succeed at this you must rehearse, rehearse, rehearse. Even if you don’t get the investment you hoped for, but managed to wow investors with your presentation, you will have created a lasting impression which will work in your favor next time around.

5Oct
What to Do When Meeting a Lessor

preparing-for-a-meeting-with-a-lessor As an entrepreneur you will have to set up meetings with many potential lessors, especially in the early stages of business development. The last thing you want to do when meeting a potential financer is to look unprepared and disorganized.

Here are a few steps you must follow before your meeting, this way you can rest assured that you’ve done everything in your power to yield the best outcome.

1. Research what sources of financing are available

This is pretty straightforward and a given. Spend time doing research on your lessor as well as the different forms of financial assistance they offer. Also establish which you believe is best for you and your business.

2. Set objectives for the meeting

Setting objectives prior to your meeting will set you on a clear path and will provide you with guidance and direction. It will also help you evaluate your performance once your meeting has ended. You should set objectives for loan amount, the type of loan/grant you want, interest rate, expected repayment schedule, goods ready to pledge (if applicable), working capital, response time required, etc.

3. Know the answers to their questions

It’s very safe to assume that you can expect the same lot of questions to be asked at almost all meetings involving financial assistance. For this reason, you must know the answers to all potential questions that will be asked. No exceptions.

Questions to expect include:

How do your ratios compare to the industry?
Where do your statistics come from?
What will you do if, during the first months, your sales are lower than expected?
Have you shown your proposal to potential clients? What was their reaction?
How will your competitors react? What will be your response?
How will your business survive if one of the founding members decides to leave?
Have you signed a shareholders’ agreement?
What is the credit policy in your industry?
Do you have contacts in your industry? What kind of relationship do you have with these people and how can they help you?
What have you done to help you ensure your success?
What property and goods are you ready to pledge?

4. Prep your negotiation skills

Good negotiation skills are crucial for successful entrepreneurs. Negotiation isn’t simply about getting your way. It’s having an understanding of what the other party’s expectations and needs are. The more you have an understanding of the gap between your respective needs, the more likely it is that you’ll leave the meeting a happier business person. If the offer does not suit you, you can always refuse the offer and justify your decision.

5. Summary

Once your meeting and the terms of financial assistance have been negotiated make sure that you’ve gone over a summary of all the details with your lessor. This includes a calendar with all important dates, rates, conditions and the next steps.

6. Follow-Up

Rule of thumb: ALWAYS follow up. Whether you receive the finances you would like or not, send an e-mail thanking the lessor for their time. Your paths may cross again and you want to make sure that you are on good terms.

These are all things you should take into consideration when meeting with a lessor. Remember not to show nervousness or a desperate need for money. We know, it’s easier said than done! However, if you prepare yourself well enough, and are aware of what you need in order to take your business to the next level, the outcome will work in your favor.

23Sep
A PME Success Story: Catching up with Revols

Daniel Blumer and Navi Cohen, founders of Revols, have reached and surpassed great milestones since we first met them in 2014. What started off as an idea to develop premium quick custom-fit wireless earphones is now approaching reality with shipping scheduled for early 2017. Earlier this year, in just two months their Kickstarter campaign raised $2.5 million (U.S.), breaking records and becoming Canada’s most funded project in Kickstarter history. We had the chance to catch up with the Revols CEO, Daniel Blumer, to talk about it his journey and what lies ahead for the company. He offers some interesting insight and some lessons learnt in retrospect.

Q: What helped you identify a gap in the market for your product when you founded your company with Navi?

A: Navi approached me with the idea of custom fit earphones and the whole concept was that custom fit provides this comfort level that is just so much better than a regular pair of earphones. That immediately struck a chord with me because myself, my wife, so many people, struggle with their earphones and are not comfortable. To me, that was the immediate compelling reason as to why we should go into this. Further justification came through doing the due diligence, doing the market research, seeing why people replace their earphones and why they buy premium earphones.

Q: You’ve had tremendous success with your Kickstarter campaign. It was the most funded Canadian project in Kickstarter history! Given that so many crowdfunding campaigns fail, what was your secret?

A: We spent around 3 months doing diligence, and learning about Kickstarter. We understood it. Some people think that you can just create a video and put it on Kickstarter. There is so much more to it. One of the biggest challenges which we saw right away was credibility. It’s not easy to be credible and show that what you are offering isn’t BS or a lie. You want to show that what you have is real, that it works, and that it can be trusted. For us one of the biggest things we did to succeed is that we hired a local PR firm and before the campaign started we went out to every single media outlet that would talk to us in Toronto, Montreal, New York, Philadelphia, San Francisco, and did the process on them. They then wrote reviews on us. If they liked us they would write good reviews which would then translate to trust and credibility and more people would back it. There was a direct correlation between when the media would release their review and how much we would receive on the Kickstarter.

Q: This success, while great, must come with tones of pressure. How do you feel about this?

A: More pressure than I’ve ever had in my life because to me the part that I hate the most is being in debt to someone else. I don’t have debt I don’t want to have debt. When you think about it you’re happy and so excited about the success of your Kickstarter and having all this money to make your product. But I’m so anxious to just deliver to all our backers. We have 12,000 people that supported us. A lot of them are Montrealers, friends, family, and people that have an interest in helping another Montreal company. Until we deliver there’s this pit in my stomach.

Q: What stage of development are you at presently?

A: We’re planning on delivering in November and December. We’re getting there.

Q: You are a Montreal-based company, what is it like having a hardware company here?

A: Hardware is not easy to build here. The first year and a half we were only in Montreal. It was difficult in terms of cost, and in terms of the time it took to make all product versions. Something that has helped us tremendously is our relationship with the hardware accelerator, Hax. We moved to China last summer for 4 months and now we have people on the ground in China overseeing production. Now we can iterate faster at a lower cost in China which is a great advantage.

Q: What are some pros of being a Montreal-based company?

A: Montreal’s start-up community is growing a lot. You see it. You see it by the events and by the different companies coming out of Montreal. It’s impressive. There are many advantages of being in Montreal. Tax credit-wise, when you’re creating a company with a lot of R&D requirements, the Canadian and Quebec government are phenomenal at helping fund projects. You don’t get that in the States.

Q: Now that Revols is doing well and growing, in retrospect, can you think of lessons learnt or things you wish you would have done differently?

A: To me, one of the biggest learnings is with something we’ve experienced over the past few months when trying to do everything in house. We wanted to have control over all our projects. Looking back, it’s okay to outsource to a third party who’s more competent in a particular project. It would have costed more but it would have saved us months. It would have been worth it, so that’s what we’re starting to do now. If it’s not your core competency it is okay to outsource to a certain extent as long as you have a certain level of control.

Q: How has PME helped you in your journey?

A: PME has genuinely helped us because they came in relatively at the beginning when we didn’t have a lot of money. There are 2 components to PME. There’s the money itself. The money allows us to develop and grow without having to look elsewhere. Our valuation at the beginning was smaller and we would have had to give up a lot more of the company then. So, that money was sufficient in allowing us to go to the point where we now have a nicer valuation, we’re going to get more money and give up less equity. That is because of what PME helped us with. On the other side which is equally, if not more important, is the mentorship side. The ability to have access to mentors who are tremendously experienced in different fields and the comfort in knowing you can go to them is phenomenal. A lot of people don’t have that opportunity.

Q: 10 years from now where do you see Revols?

A: 10 years from now Revols will be a recognized brand name in the premium retail space, but not just selling earphones. Selling many different ear-related products with a custom fit solution.

Revols has come a long way in the past 2 years. We can’t wait to see what is in store for Daniel and Navi moving forward!

Pro-Montreal Entrepreneurs (PME) is a social business model created to help young entrepreneurs build and strengthen their business roots in Montreal. PME offers business plan feedback, a network of mentors, and access to sources of funding. Entrepreneurs between the ages of 18-40 can also get access to capital of up to $50,000. Don’t hesitate to contact us for any questions that you may have.

8Sep
The Impact of Teaching Entrepreneurship to the Youth

Innovation is an attribute largely commended as the biggest influencer of where our world is headed. Unfortunately, despite this fact, innovation is also a characteristic that education systems undervalues. Though still very important, schools seem to be putting almost all of their focus on traditional subjects. What is missing in many elementary and secondary curriculum’s are courses that will teach students to solve future problems, collaborate with others, take calculated risk and learn from failure (not just get penalized for it). The Quebec Government has seen the value of entrepreneurship education. The Secretariat a la Jeunesse has even added a division focused primarily on supporting entrepreneurial initiatives amongst the Quebec youth. Unfortunately, not all schools have developed, or even considered this approach.

There is a common misconception that teaching about entrepreneurship is synonymous to teaching about sales. In actuality, by participating in entrepreneurship activities kids can gain skills such as, autonomy, leadership, creativity, initiative, perseverance, self-confidence, sense of responsibility and solidarity. Most importantly, all of these are transferable skills that will give them necessary tools to excel whether they aim to be entrepreneurs or intrapreneurs. Often times educational institutions are criticized for not giving students the necessary tools to cope in the real world. Just think about it. How many things have you learned in elementary and high school that you’ve either forgotten or have never used outside of the classroom? What entrepreneurship-based learning does from the get-go, is that it teaches students how to recognize opportunities and how to act on them. This is not a skill easily forgotten when properly implemented into different facets of an educational curriculum.

Implementing entrepreneurship-based learning into an existing school curriculum can seem daunting, but lucky for schools there are existing programs like Junior Achievement and The Incubator that can help make the process easier. These resources offer easily understandable step-by-step guides and computer-friendly activities that will teach students about entrepreneurship. Schools should also consider the benefits of teaching traditional subjects with an entrepreneurial approach. For instance, sensitizing students to writing by having them write stories and read them to others. Such activities permit students to make decisions on their own. With teachers acting as guides, students can learn from trial-and-error and that learning from failure is important.

The goal here is not to teach students to become entrepreneurs or ways to grow the economy. If a student winds up starting a business and creating jobs, that’s just a bonus. The objective is to have them gain skills that are applicable to all of their future endeavours. What entrepreneurship-based learning does is that it instills confidence within students early on. They are thus able to see that they can accomplish whatever they set up to do. When a young person realizes that they hold the key to their futures, this equals to limitless possibilities.

31Aug
Comment créer un slide deck pour un envoi courriel

La communication par courriel et l’étiquette s’appliquant à l’usage de cette plateforme font partie intégrante de la pratique concrète des affaires. En tant qu’entrepreneur, vous devrez préparer et envoyer de nombreux slide decks par courriel avant de rencontrer tout investisseur en personne. Les informations présentées dans ces nombreuses diapositives peuvent vous sembler si redondantes que vous songez à créer un slide-deck unique dont vous pourrez vous servir pour toutes les occasions. Ne le faites pas! Bien sûr, il vous faut plus de temps pour personnaliser vos slide decks, mais n’oubliez pas que vos investisseurs potentiels ne veulent que l’information qui est pertinente pour eux, qui correspond à leurs besoins et intérêts à un moment donné. Quelques règles de base s’appliquent lorsqu’on envoie un slide deck par courriel pour susciter l’intérêt d’un investisseur. Soyez concis, concentrez-vous sur l’essentiel et allez droit au but.

Voici la structure à considérer pour un jeu de diapositive concis, centré sur l’essentiel et qui va droit au but :

Identification du problème

Dès le départ, l’investisseur doit connaître le problème. La façon dont vous le décrivez est des plus importantes. Vous devez être précis, clair et facilement compréhensible. Cette section doit mettre en place les dynamiques qui introduiront votre produit ou service comme solution.

Exemple: Les personnes souffrant d’embonpoint — 66,7 % de la population des États-Unis — refusent de monter sur la balance parce que voir leur poids réel leur parait trop déprimant. Il est donc impossible d’imaginer comment ces personnes pourraient arriver à perdre de 9 à 20 kg (quantité moyenne qu’un Américain souffrant d’embonpoint cherche à perdre). Le problème c’est qu’il est pratiquement impossible de perdre du poids volontairement sans les évaluations de la balance.

2. Solution — votre produit

Ne tentez pas de compliquer les choses en expliquant toutes les fonctionnalités de votre produit. Réservez cet aspect au slide deck à présenter lors de la réunion en personne. Pour les diapositives qui accompagnent un courriel, il est préférable de mettre l’accent sur l’expérience de l’utilisateur.

Exemple: SOMA indexe le poids de départ de l’utilisateur à zéro. Ensuite, l’appareil enregistre tout simplement les différences ascendantes et descendantes de poids sur une base quotidienne. L’utilisation quotidienne de SOMA par rapport aux balances régulières est de 87 % contre 14 %.

3. Équipe

Si vous avez plus de cinq employés, vous ne devez pas tous les présenter. Il suffit de mentionner les personnes qui gèrent les opérations. Poste, domaine d’expertise, réalisations passées, alma mater (le cas échéant, ou si pertinent) sont tout ce qui est nécessaire.

4. Créer de l’intérêt et présenter des données sur le produit

Même si vous n’en êtes qu’aux premiers stades de développement de votre produit cette section devrait être incluse. Votre investisseur potentiel ne s’attend pas à ce que la performance de votre entreprise soit au même niveau que celle d’une entreprise prospère, vous n’avez donc pas à vous soucier de cet aspect. L’objectif de cette section est de montrer que les gens veulent votre produit. Vous devez vous concentrer sur ce qui concerne les canaux d’acquisition de clients qui ont été testés, le coût d’acquisition de nouveaux clients, le taux de rétention, l’engagement des clients, etc. Si vous ne disposez que de peu d’informations, vous pouvez fournir des données économiques concernant ce que vous offrez (combien de clients vous avez, combien d’inscriptions par trimestre, le coût des marchandises vendues, les fournisseurs, etc.).

5. Volume du marché

Le marché dans lequel vous entrez en compétition représente un des éléments les plus importants pour influencer la décision d’un investisseur. Que vous cherchiez à vous insérer comme concurrent sur un marché important ou dans un créneau peut donner aux investisseurs une bonne idée du retour auquel ils peuvent s’attendre pour leur investissement. La taille du marché, la taille du marché cible, et le potentiel de croissance sont des éléments essentiels.

6. Concurrence

Même si vous prétendez être le premier dans votre secteur, vous aurez possiblement de la concurrence! Et même si personne ne vend le même produit que le vôtre, mentionnez des substituts potentiels ou la concurrence indirecte.

7. Coordonnées

Il va sans dire que les noms, numéros de téléphone — incluant les numéros de postes ainsi que les courriels de tous les principaux décideurs de l’entreprise doivent être inclus.

Ce slide deck ne devrait pas demander plus de deux minutes de lecture à l’investisseur! Sur le plan esthétique, assurez-vous que les couleurs sont bien choisies et subtiles. Rappelez-vous que le but de ce courriel est seulement d’attirer l’attention de l’investisseur et d’obtenir une réunion en personne. Vous ne vous attentez pas à ce qu’ils décident d’investir immédiatement, il s’agit ici de se concentrer sur les faits qui attireront les investisseurs et d’élaborer. Cela vient plus tard!

31Aug
How to Create an E-Mail Slide Deck for an Investor

E-Mail communication and etiquette is an integral part of business practicality. As an entrepreneur you will have many slide decks to prepare and send by e-mail prior to an in-person meeting with investors. Though you may find the information in your numerous slide decks redundant and contemplate one deck for all occasions, don’t. While it may take more time to customize your slide decks, keep in mind that your potential investors will want information catered to their needs and interests at a given time. When sending a slide deck by e-mail to spark an investor’s interest, a few rules of thumb apply. Be concise, skimmable and to-the-point.

Here is how you should consider structuring your concise, skimmable and to the point slide deck:

Problem Identification

At the very beginning the investor should know what the problem is. The way you articulate your problem is key. It should be specific, clear and easily comprehensible. This section should be building momentum for the introduction of your product or service as the solution.

Ex: Overweight people-66.7% of the US population refuse to step on the scale because their actual weight is too depressing, making it impossible to conceive how they can lose 20-40 pounds (the average an overweight American seeks to shed.) The issue is that voluntary weight loss without the feedback of a scale is essentially impossible.

Solution/Your Product

Don’t attempt to complicate things by explaining all of your product’s features. Leave that to the slide deck for the in-person meeting. For an e-mail deck, focusing on the user experience is your best bet.

Ex: SOMA indexes the user’s starting weight at zero. It then simply records upward and downward movements of weight on a daily basis. Daily use of SOMA vs. regular scales is 87% vs. 14%.

Team

If you have over five employees you do not have to introduce all of them. It is only important to mention the people heading the operations. Position, field of expertise, past accomplishments, alma mater (if applicable or useful) are what is necessary.

Traction and Unit Economics

Even if you are in the early stages of your product development this section should be included. Your potential investor will not expect your business’s performance to be at par with that of a successful business, so there is not much to worry about in that aspect. What this section should do is show that people want your product. Areas you must address should be with regards to: the tested customer acquisition channels, the cost to acquire new customers, retention rate, customer engagement, etc. If you do not have much information you can provide some of your unit economics (How many customers you have, how much sign up per quarter, cost of goods sold, supplier, etc.)

Market Size

The market you are competing in is one of the greatest influencers of an investor’s decision. Whether or not you are competing in a large or niche market can give the investor an idea of how much return they can expect from their investment. Market size, size of target market, and growth potential are the essentials.

Competition

Even if you claim to be a first mover, you still have competition! Even if no one sells the same product mention potential substitutes or your indirect competition.

Contact information

This is a given. Name, phone number with extension, and email, of all key business decision makers is to be included.

Your e-mail slide deck should not take more than two minutes for the investor to read! Aesthetically, ensure that your chosen colors are well selected and subtle. Remember that this is only to get an investor’s attention and to book an in-person meeting, not for them to invest. The key here is to focus on the facts that will attract investors to you, don’t worry too much about elaboration. That comes later!

24Aug
How LOJIQ Can Help You

How L'OJIQ Can Help You Montreal is a city with a great entrepreneurial climate, and provides many resources for start-up growth. Many of these opportunities present themselves in the form of contests, prizes, loans or government grants. Resources are also available through organizations set up especially to assist young entrepreneurs, and lead them to success. Les Offices Jeunesse Internationaux du Quebec, or LOJIQ, is an organization for Quebec residents that provides opportunities for start-ups to build international business ties. Founded in 2007, LOJIQ aims to enhance the professional networks and enrich the entrepreneurial experiences of Quebec youth on an international level. They offer internships, volunteer opportunities, and conferences in Europe, Oceania, America, Asia, and Africa. Of all the projects they offer, most fall into one of three categories:

1) Entrepreneurship Training
LOJIQ offers international seminars for students and aspiring entrepreneurs who are not quite sure how to start a business. These trips are often organized as group projects aimed to teach students the basics of entrepreneurship and inspire them to launch a start-up. These programs include lectures by successful professionals in the world of entrepreneurship. In order to participate candidates are not required to have an operating start-up, but must demonstrate passion and interest for entrepreneurship during the application process.

2) Entrepreneur Resources
Established entrepreneurs can also take advantage of a multitude of programs offered by LOJIQ. Programs offered include partnership opportunities, lectures and events, and international development. Although small and emerging start-ups are prioritized, all entrepreneurs are welcome to apply. LOJIQ programs are mostly focused on growing start-ups on an international scale, and helping you build worldwide business connections. If you intend to set up shop in different countries and make important connections in the business world, LOJIQ should definitely be considered.

3) Mentorship
Finally, LOJIQ offers international mentors to entrepreneurs to allow them to grow their start-up on an international scale. Entrepreneurs are matched with mentors based on their area of interest as well as their preferred location. These mentors are crucial to start-ups who need advice on how to develop their start-up in other countries, and how to reach new markets.

LOJIQ is heavily centered on international expansion for entrepreneurs. Furthermore, it offers grants and bursaries to new and aspiring entrepreneurs that range from 1000$ to 2000$. Most of the programs that this organization offers require international travel, but you can apply for funding to pay for all of your travel expenses.

If you want to attend an event that the organization does not currently offer, you can pitch your own business travel idea, be it to a conference or an event, and LOJIQ may be able to sponsor you. For entrepreneurs with international ambition, LOJIQ is definitely worth checking out. Note that program information is only available in French but you can speak to someone at the organization that could help you in English.