What message is your logo sending to people? Is it aligned with the message you are trying to send? Colors, shapes and even font play a role in design elements. When you are at the stage of creating a logo for your start-up, you should considered your logo as an important tool in building your brand. The Infographic below created by Canadian plastic-card maker Colourfast, can give you a good sense of whether your logo is conveying the message you are trying to send.
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