How to Use Social Media Platforms

Marketing on social media can be a daunting task for a startup. With so much conflicting advice and competition, it can seem impossible to even get started, let alone know how to effectively use the different platforms.

Here are some tips on how to use them. Doing this effectively can help you make sure you are using social media to give your brand the right dose of exposure and get the message across to your targeted audience.


It’s important to start by building your fanbase on Facebook. Publicize your page and post a link to it anywhere you can, including adding a social icon onto your website. Once you’ve created a strong following it’s important to use status updates or photos to share your products, offers, services.


When marketing on Twitter, you need to have content that is enticing enough for people to stop and click through. Use questions, quotes or statistics related to the link you’re tweeting as a way to entice people to read more. Do not forget to incorporate photos, short videos, gifs or polls. Hashtags (#) play a crucial key role on Twitter. These tags allow you to reach a wider audience than just your followers by getting involved in existing conversations


Almost every business automatically has a Google+ page created and listed, but optimization must be done by you. Make sure everything is up to date and that you have completed all the necessary information.  It’s also important to use strong images, make your profile open to search, and share updates directly to your page.

Check out this infographic and get some tips on how to use the different social media platforms.

facebook, social media, twitter, marketing

ProMontreal Entrepreneurs (PME) is a social business model created to help young entrepreneurs build and strengthen their business roots in Montreal. PME offers business plan feedback, a network of mentors, and access to sources of funding. Entrepreneurs between the ages of 18-40 can also get access to capital of up to $50,000. Don’t hesitate to contact us for any questions that you may have.
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This entry was posted in Best Practices, Growth Hacking, Uncategorized by Katherine Korakakis. Bookmark the permalink.

About Katherine Korakakis

Katherine has spent most of her life working alongside start-ups in various verticals. For 10 years, she was responsible for the development of entrepreneurial initiatives and projects under the auspices of the Youth Entrepreneurship Challenge, a Youth Secretariat program of the government of Quebec. She has authored and co-authored guidebooks on entrepreneurship education. Katherine first developed her passion for building businesses when she co-founded Glambiton. She was instrumental in the development of the first National Entrepreneurship Day for the province of Quebec. Katherine has served on the Boards of numerous non-profit organizations and currently sits on PMEMTL Centre-Ouest and EPCA. She sits on the investment committees of PME MTL Centre and PME MTL Centre-Ouest. These entities are the decision making bodies with regards to business financing with the city of Montreal. She currently is Manager of Entrepreneurship for ProMontreal Entrepreneurs (PME), an early stage VC fund and entrepreneurship program that invests in multiple verticals. The fund has a social business model and has been around for 20 yrs.

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