The Benefits of a Social Business Model

At ProMontreal Entrepreneurs, our incentive is to help our community. Our primary concern is to give young entrepreneurs the resources they need to launch their businesses by providing tactical help, funding, or in some cases, both. In other words, we are not in it for the money but for the socio-economic impact inherent in such an initiative. The model ProMontreal Entrepreneurs uses is called a social business model.

This model is based on the innovative ideas of Muhammad Yunus, founder of Grameen Bank. Grameen Bank provides micro loans to individuals in poverty-stricken areas (it began in Bangladesh), in order to alleviate them from poverty. What makes Grameen Bank different from charitable organizations is that it does not simply offer a one-time solution to poverty; the goal is to cultivate and maintain financial and economic stability. It promotes the ethos of the quote “Give a man a fish, and you feed him for a day; show him how to catch fish, and you feed him for a lifetime”. The impetus is to try and solve poverty instead of simply managing it.

I believe that there’s a place for Muhammad Yunus’ model in industrial nations, and it starts with PME. As a community, we decided to put our efforts together to enable our youth—to inspire them to stay in Montreal, and in some cases, to free them from the cycle of poverty. We’re different from other programs because we have extremely low interest rates, we require a personal guarantee in the form of a promissory note, and we give our founders moratorium on payments and interest for one year. This is drastically different from getting a loan from a bank, for example. The bank’s interest rate may be low (6%) however they do not take risks; they need their money back guaranteed. In other cases, the way interest in calculated is based on risk. The riskier the business, the higher the interest rate.

An initiative that focuses solely on the socio-economic impacts and benefits of entrepreneurship is unprecedented in the Montreal area. We believe there is immense power and potential in knowing that what we offer will have a direct impact in someone’s life. In our fifteen years, we have witnessed firsthand just what this impact means for our cohort members. Once we have helped them and their business is thriving, the impact can be felt by all—whether it is by the jobs they create, the innovations they bring, or the taxes they pay. PME helps build a strong economic landscape for all Montrealers and Quebecers. Many times, an individual with a budding business idea is looking for someone who will take a chance on them and believe in them. That’s what PME is here for, and that’s the main goal in adopting a social business model.

What Montreal’s Best Startups Think of Montreal

ProMontreal Entrepreneurs is proud to have been a part of the organizing committee for the Rendez-vous des professionnels de l’entrepreneuriat, that took place on November 3rd 2014. This video, produced by Rachel + Michel, asks the entrepreneurs behind Montreal’s successful startups what made them choose this great city. We thought that asking the people that run the businesses their opinion was key in defining what matters the most to them. One of our alumni members, Noemie Dupuy of Budge Studios, is featured. Noemie also made top 10 in Profit Guide’s list of top 100 Female Entrepreneurs in Canada.

Inspiring Young Entrepreneurs

ACT FEARLESSLY. If you have a budding business idea, the worst thing you could do is not pursue it. Many young adults are afraid to enter the world of entrepreneurship because they think they’re too young, or they feel like they don’t have the right qualifications. If you have an incredible idea and an entrepreneurial spirit, all you need is a plan of action and some funding. Luckily, if you live in Quebec, there are plenty of opportunities to obtain financing (Futurpreneur, Young Promoter, ProMontreal Entrepreneurs, to name a few). Montreal offers a favorable landscape especially for young entrepreneurs, and it becomes more difficult to access lower interest loans as you age beyond 40.

DECIDE PASSIONATELY. If you’re researching entrepreneurship, one of the main tips you’ll come across is to be fearless in your decision-making, and that’s because passionate decision-making is going to be the driving force of your entrepreneurial pursuit. Focusing on something that is of interest to you will be crucial in your efforts later on because it’s all about operating within a context that continues to inspire you. If you’re passionate about the task at-hand, you will be that much more inspired to tackle it head-on. Opening a business is a lot of work and it will take a toll on your personal life, but if you’re passionate about it you will have the drive to press on during hard times.

SATISFY A NEED. The best way to decide on your next business venture is to have a critical look at something you’re passionate about and pinpoint ways to ameliorate the system: what kind of product/service is lacking here? How can I develop something that will satisfy a need? Whenever you think, “I wish ‘x’ service existed” or “If only there was a ‘y’ product to help me right now”, seriously question whether or not you could make a business out of filling in these blanks.

VALIDATE YOUR MARKET. Once you decide on a product/service, it’s important to make sure it’s a real need; be certain that this issue you are solving is really an issue. You don’t need to have taken extensive business classes to be able to do this. In fact, simple research will suffice. Approach it the same way you would approach a school project—you need to do your research before you can write a good thesis. Try to find statistics that corroborate your end goal (Stats Canada really helps!).  Don’t be worried if your idea services a niche market. It’s actually much easier to operate within niche markets because there’s less competition.

CULTIVATE ENTREPRENEURIAL SPIRIT. The thing is, not everyone is meant to be a business-owner. Having a good idea is useless unless you have gumption to pursue it in a meaningful way. My mother always encouraged me to be entrepreneurial, and although I never acted on that advice in my teens, it stuck with me and now I can’t help but think in a very entrepreneurial way. By using the term “entrepreneurial spirit” I don’t mean to evoke the sentiment of capitalist greed – rather, I mean that I am able to think creatively, and that I am unafraid to venture down the unbeaten path. I don’t have an education in business, but I do have the ability to be innovative, and that’s a huge advantage.

– Erica Falco, Intern at ProMontreal Entrepreneurs