Learn To Be
How to Build a Perfect Pitch-Deck
When you see about 20 pitch decks a week over 15 years, you see A LOT of repeat mistakes. Many argue that there are different ways to create a pitch deck. This, however, is only half true. There is actually only one right way of building a pitch deck. Think about building a house. Every house needs a foundation, frame, walls, windows, paint, etc. A house can have its unique design and characteristics, but without the proper structure it can collapse. This too applies to your pitch deck. It’s all about the Story. Entrepreneurs often are confused by the term “Story”. A story is not adding meaningless details, jokes or anecdotes. Stories captivate, inspire and influence the audience you are pitching to. If done right it will get you closer to getting the deal you are hoping for. For maximum impact, here are the slides you must have in your pitch deck.
The Introductory Slide:
Captivate your audience by introducing your company, explaining what you do and why you do it!
The Need:
The need is caused by the problem you are aiming to solve with your product. Essentially, the problem is the villain of your story. As seen in any superhero movie, the villain is a very complex and multifaceted character. The same goes for the problem you have identified. Here is where you, the entrepreneur, explain the gap/problem/challenge that must be solved. This is best told in a story. You can choose to tell your own story, that of a friend, family member, or the user persona. You can even frame your presentation in a way that permits for a story telling technique. Include a clear and concise problem statement.
The External Environment and Market Potential:
This slide is crucial for your deck. Basically, it explains, why you and why now. Going into detail about the external environment and market potential also includes some number crunching. The TAM (Total Addressable Markets), SAM (Segmented Addressable Markets) and SOM (Share of Market) will give an indication of the market size. Don’t forget to address the values of the markets, what was spent on similar solutions in previous years, etc. Additionally, go over market trends among users that show a shift in behaviour. What is essential to highlight is that you’re working within a growing and profitable market!
Competitive analysis:
The goal here is to showcase your understanding of the market and its competitors. In order to do this in the best light you must highlight how you differentiate yourself from the competition. Visually, you can do so by preparing a quadrant or petal-diagram showing how you measure up to your competitors, listing them by name. More specifically, explain why you are better, what you understand that they don’t, what makes your product better, and what is your unfair advantage against them. Your differentiation statement will be the highlight.
The Solution:
Your solution is the “hero” of your story. For every quality your villain possesses, your hero embodies a counterpart. Not only does a hero come save the day, but it has also earned the trust and respect of a loyal group of people that rely on the hero. Describe how you are solving the issue with a simple solution sentence. A solution sentence should be formulated as such: we’re doing X (solving a problem), for Y (for a specific audience) by Z (what are you? A Platform/app/solution/tool, etc.). Don’t forget to mention your secret ingredient that is allowing you to do this. When showcasing your demo make sure to clearly portray the user experience, all relevant features, and what makes it beneficial to specific users. But remember, keep it simple!
The Business Model:
When presenting your business model the purpose is to describe your main revenue model (ex. Subscription, ads, affiliate, revenue share, etc.) Additional revenue streams should be mentioned as well. Describe the milestones you’ve reached in funding, product, users, revenue, growth, endorsements, partnerships, etc. If you haven’t reached any major milestones yet, that too is okay. Make sure to give a truthful depiction of where you are at, and use some metrics to help illustrate this.
Go-to-Market Plan:
You must showcase the strategies that will allow you to penetrate the market and gain users. More specifically, if you are a dealing with different consumer groups you must indicate the different channels you plan to use to acquire each customer. Specify the cost-per-acquisition (CPA) for all. Even though you might not have money at the start, you may have plans of putting together a sales team, establish strategic partnerships, distribution channels, content market and social campaigns. Makes sure to vocalize all of these elements.
Moving forward:
Here is where you get to the aftermath, hoping your hero is triumphant. You present a short-term and long-term plan for your business moving forward. Any exciting additional features or products in that you intend to explore? Plan on using new revenue streams? This is where you showcase the bigger vision you have for your business! Don’t forget to present your KPIs.
Roadmap and Round Objectives:
When going over your funding requirements, list the main allocations such as R&D, Sales and Marketing, Team Expansion, etc. Your “round objective” should indicate where you wish to be when you get to the next round of funding (for example: this will take us X months and X users/revenue/downloads, to breakeven and have positive cash flow).
The Team:
The Conclusion:
Whether your presentation has many, or very little slides is not of importance. Some superhero get one movie, while others get numerous sequels. This does not make one better than the other. What is important is that you have communicated your ideas simply and efficiently. Utilizing storytelling, while also using the essential founding elements for a pitch deck is the only way of getting the investor interested.
Notable Quotes
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Coolway
Reflecting on the Past 18 years
Rosh Hashanah is a time for reflecting on the past, and anticipating what is to come. As this year is ProMontreal Entrepreneurs (PME)’s 18th anniversary, this Rosh Hashana is rather special. PME has come a long way since 1999. What started off as a small initiative to support Montreal-based businesses, has become a community movement that has much to be proud of. Over the years, the PME program has helped countless people scale their businesses, receive business training and coaching and connect to investors and mentors. Through our PME fund, we have helped propel and create over 71 startups that have created over 800 jobs and have an estimated value of over 45 million dollars.
Without question, making PME a success takes a village. Thankfully for us, the village behind our success is one of support and unity. As a matter of fact, one of our greatest assets is our PME committee, comprised of a dedicated group of community leaders working to help our entrepreneurs reach higher levels of success. Along with our group of accomplished and knowledgeable mentors, the committee assists our entrepreneurs in solving the short term and long-term problems of their businesses. The bond built between all parties affiliated with PME reinforces the values of education and community.
Though the past 18 years have given us much to be proud of, we equally look forward to new beginnings. As PME expands and branches out into new endeavors, this will be another year of new challenges and accomplishments. In order to further reinforce PME’s mission of helping young entrepreneurs, we hope to develop new ways of collaborating with diverse entrepreneurs by helping them ignite their business ideas.
All in all, while we will continue to bring life into business in this coming year, we wish all members of the Jewish community a shana tova!
Why PME
PME funded Businesses
Taglit’s Startup Innovation Center
In its short history, Israel has managed to become one of the world’s few startup capitals. It has become the startup nation with the third most companies listed on NASDAQ. Given Israel’s population of 9 million, various internal and external conflicts, and lack of natural resources, it has accomplished what most would consider to be impossible. Tel Aviv has built a reputation that reflects more than its beautiful beaches. Just go visit Taglit’s Innovation Center to see exactly what we are talking about.
The Innovation Center at the heart of Tel Aviv aims to display new advancements of Israeli Start-Ups in different fields. In collaboration with the Tel Aviv Stock Exchange, Taglit-Birthright built the “State of Mind” Innovation Center. It provides an opportunity to talk about the fact that this sliver of land has over 4,000 operating startups. Visitors can learn about Israel as an international leader in technology, engineering, and philanthropy. More specifically, ground-breaking inventions for agriculture, medicine, transportation, security, and outer space are displayed. What is unique about the Innovation Center is that it emboldens user interaction. The center puts up touch screens, tutorials and prototypes, allowing for visitors to explore and understand various innovations. This way people can understand exactly why the country is deserving of its “Startup Nation” title.
Each Taglit-Birthright group that visits the Innovation Center begins by exploring the interactive exhibition, and continues with a meet-up with a Ieading Israeli entrepreneur. Here are the names of just a few start-ups displayed at the Innovation Center that is destined to make revolutionary impact.
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Electroad: This technology uses energy from the road to power electric vehicles using that road. Copper chains are inserted into grooves in the asphalt, then connected to a power converter on the side of the road that links to the city’s electric grid. This will revolutionize transport.
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Pillcam: A tiny camera in a capsule. After the patient swallows the capsule, the camera can reveal any abnormalities and supplies essential medical diagnosis. A tiny wireless camera contained in an easy-to-swallow and disposable capsule about the size of a vitamin pill transmits images as it travels through the human body. This inventions makes excruciating exams, such as colonoscopies, much more endurable.
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Skyfi: It is the world’s most advanced nanosatellite with larger cover area and bandwidth. This allows for better connection between more people, allowing us to become part of a global village. Basically, this is a much cheaper way of spreading internet globally.
Each startup begins with a need. Taglit Birthright had an unmet need to show groups the innovation side of Israel; and thus the center was born. The center was originally intended for Taglit participants, but curiosity and interest arose quickly. Now the center also hosts governmental and business delegations from all over the world, a variety of private and group tourist organizations, and all kinds of people who want a glimpse into the Israeli innovation scene.
Former Prime Minister Golda Meir famously said the God had made a mistake in sending the Jews to the only country in the Middle East with no oil. While it is true that oil may have made things easier, lack thereof has, without a doubt, forced Israel to find new and innovative ways to survive and transcend all expectations.