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Reflecting on the Past 18 years
Rosh Hashanah is a time for reflecting on the past, and anticipating what is to come. As this year is ProMontreal Entrepreneurs (PME)’s 18th anniversary, this Rosh Hashana is rather special. PME has come a long way since 1999. What started off as a small initiative to support Montreal-based businesses, has become a community movement that has much to be proud of. Over the years, the PME program has helped countless people scale their businesses, receive business training and coaching and connect to investors and mentors. Through our PME fund, we have helped propel and create over 71 startups that have created over 800 jobs and have an estimated value of over 45 million dollars.
Without question, making PME a success takes a village. Thankfully for us, the village behind our success is one of support and unity. As a matter of fact, one of our greatest assets is our PME committee, comprised of a dedicated group of community leaders working to help our entrepreneurs reach higher levels of success. Along with our group of accomplished and knowledgeable mentors, the committee assists our entrepreneurs in solving the short term and long-term problems of their businesses. The bond built between all parties affiliated with PME reinforces the values of education and community.
Though the past 18 years have given us much to be proud of, we equally look forward to new beginnings. As PME expands and branches out into new endeavors, this will be another year of new challenges and accomplishments. In order to further reinforce PME’s mission of helping young entrepreneurs, we hope to develop new ways of collaborating with diverse entrepreneurs by helping them ignite their business ideas.
All in all, while we will continue to bring life into business in this coming year, we wish all members of the Jewish community a shana tova!
Why PME
PME funded Businesses
Taglit’s Startup Innovation Center
In its short history, Israel has managed to become one of the world’s few startup capitals. It has become the startup nation with the third most companies listed on NASDAQ. Given Israel’s population of 9 million, various internal and external conflicts, and lack of natural resources, it has accomplished what most would consider to be impossible. Tel Aviv has built a reputation that reflects more than its beautiful beaches. Just go visit Taglit’s Innovation Center to see exactly what we are talking about.
The Innovation Center at the heart of Tel Aviv aims to display new advancements of Israeli Start-Ups in different fields. In collaboration with the Tel Aviv Stock Exchange, Taglit-Birthright built the “State of Mind” Innovation Center. It provides an opportunity to talk about the fact that this sliver of land has over 4,000 operating startups. Visitors can learn about Israel as an international leader in technology, engineering, and philanthropy. More specifically, ground-breaking inventions for agriculture, medicine, transportation, security, and outer space are displayed. What is unique about the Innovation Center is that it emboldens user interaction. The center puts up touch screens, tutorials and prototypes, allowing for visitors to explore and understand various innovations. This way people can understand exactly why the country is deserving of its “Startup Nation” title.
Each Taglit-Birthright group that visits the Innovation Center begins by exploring the interactive exhibition, and continues with a meet-up with a Ieading Israeli entrepreneur. Here are the names of just a few start-ups displayed at the Innovation Center that is destined to make revolutionary impact.
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Electroad: This technology uses energy from the road to power electric vehicles using that road. Copper chains are inserted into grooves in the asphalt, then connected to a power converter on the side of the road that links to the city’s electric grid. This will revolutionize transport.
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Pillcam: A tiny camera in a capsule. After the patient swallows the capsule, the camera can reveal any abnormalities and supplies essential medical diagnosis. A tiny wireless camera contained in an easy-to-swallow and disposable capsule about the size of a vitamin pill transmits images as it travels through the human body. This inventions makes excruciating exams, such as colonoscopies, much more endurable.
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Skyfi: It is the world’s most advanced nanosatellite with larger cover area and bandwidth. This allows for better connection between more people, allowing us to become part of a global village. Basically, this is a much cheaper way of spreading internet globally.
Each startup begins with a need. Taglit Birthright had an unmet need to show groups the innovation side of Israel; and thus the center was born. The center was originally intended for Taglit participants, but curiosity and interest arose quickly. Now the center also hosts governmental and business delegations from all over the world, a variety of private and group tourist organizations, and all kinds of people who want a glimpse into the Israeli innovation scene.
Former Prime Minister Golda Meir famously said the God had made a mistake in sending the Jews to the only country in the Middle East with no oil. While it is true that oil may have made things easier, lack thereof has, without a doubt, forced Israel to find new and innovative ways to survive and transcend all expectations.
Top 5 Legal Advice for Startups
Starting your own business is an overwhelming process. In addition to all tasks you must accomplish in building your product or service, there are certain legal concepts you must understand. This will help you make the best decisions for your start-up. What may seem minor at the moment can have a large impact on your business in the future. Here is our list of the most important legal concepts entrepreneurs need to understand.
1. Why incorporation is necessary:
Incorporating your business has countless advantages. For one, it limits your personal liabilities. Limited liability means that a shareholder is not liable for the debts incurred by the company. To add, when your company is incorporated, shareholders usually only have rights against the corporation itself and not its owner. Of course, unless fraud is committed. Incorporating comes with advantages tax-wise as well. This includes lower income tax rates. It is also important for you to understand the difference between federal and provincial incorporation. One is not necessarily better than the other. It all depends on the nature of your business and the vision you have for it. The main difference between both is that federal incorporation will allow for you to do business across the country under a same business name, even if some other company is already using a similar name in a given province or territory. However, you are only able to operate from a given jurisdiction if you have incorporated provincially. So incorporating in Quebec, for instance, doesn’t mean you can’t do business nationally. It just means that you are required to operate your business from Quebec.
2. Why a shareholders agreement is needed:
While everything can go as planned at the early stages of business development, this may not always be the case. You and your business partner may disagree on issues like how to grow your business, what to do when unable to make a unanimous decision, or what would happen in a time of death or injury. A shareholders agreement is way to minimize potential business disputes between owners by clarifying how decisions are to be made. It also sets the stage for the procedure during a dispute resolution. Because it portrays a sense of stability, having a shareholders agreement also assists with funding from investors and potential business partners.
3. Why trademarks are important:
Protecting your business name and logo is crucial. If you don’t protect your name and logo at the very least, any business founded after yours has the right to use it and, more importantly, trademark it as their own. Having your name and logo trademarked will allow for legal recourse against those trying to use a same or similar logo or name. Your trademark will also appear when other entrepreneurs conduct a trademark search. The Canadian trademark registration process is fairly straightforward. All information can be found on the Government of Canada website. Remember that in order to trademark a logo or name, you must use it. Use it or lose it!
4. Avoiding legal problems with my employees
Navigating through the basics of employment law is necessary to avoid costly lawsuits. This should come with the understanding that company founders, like all others working in the company, should be classified as either contractors, or employees, and be compensated as such. For instance, founders can be paid with options, shares and restricted stock units only if they are classified as contractors. Otherwise, all people classified as employees must be paid minimum wage at the very least. In many cases, start-ups often look to hire unpaid interns. Though this may seem like a financially sound decision, hiring unpaid interns comes with its own set of guidelines and details. Unpaid internships are not permitted in Quebec, unless they fall under the three narrow circumstances listed in Quebec’s ALS (An Act Respecting Labor Standards). Because unpaid internships are becoming more popular you must ensure that you are complying with the regulations of the ALS. With labor laws constantly changing you must also remain informed on employment contracts, workplace injuries, and regulation on overtime.
5. Understand equity financing:
If you’re going down the route of equity financing you must understand the difference between equity and preference shares. Equity shares are ordinary company shares. Meaning that the amount of shares held by an owner is the portion of their ownership in the company. On the other hand, preference shares get priority over equity shares. This means that preference share owners get precedence on matters like distribution of dividend, and repayment of capital during liquidation. There are however, different types of preference shares depending on the amount of power you are willing to give away. This includes, participating preference shares, non-participating preference shares, convertible shares, non-convertible shares, cumulative shares and non-cumulative shares. Since equity financing involves trading partial ownership for capital, your control may be more diluted as a result. The real question is how much influence you’re willing to give up and legal repercussions involved.
You may be wondering whether spending money on a lawyer so early in the game is necessary. You may also contemplate taking on the legal work on your own. What you should keep in mind is that there are certain aspects of running a business that should not be compromised. You should not be looking to save money when it comes to legal activity. It is may be costly now, but suffering the consequences of lack of legal expertise will cost you a lot more later on.
Instagram for Small Businesses
We all know the power of Instagram. It’s filled with big corporations competing for the attention of millions of Millennials, and members of Generation Z. Small businesses will be intimidated by big corporations with unlimited marketing budget, large following and quality content. But this is the beauty of social media. Though all of these things can seem like deterrents at first, they are also the reason why you must give Instagram a try. But how can you use Instagram for small business? Instagram can be a great way to promote your brand, connect the physical world with the online world and launch a new product or service. What you use and how you use it will depend on your goals and your organization.
Instagram has about 800 million active daily users, Instagram is the fourth-most downloaded app in the US. So, if you are a business owner intimidated by entering such a crowded platform, keep in mind that capturing even the smallest percentage of your audience is still a significant amount of people. As a social media platform Instagram is unique because it’s all about visuals and aesthetics. All you need is your smartphone camera, and an idea of how you would like your brand to be represented. Instagram is also reported to have higher levels of interactivity between customers than other social media platforms. In other words, a smaller number of Instagram followers are more likely to share your content than a large group of Facebook follows. If you are running a business that targets customers based on lifestyle or income, as opposed to age, this works in your favor. With Instagram the chances of all members of your audience seeing your content increases as well. Because Instagram allows you to share your Instagram posts on Facebook automatically, your Facebook followers will be exposed to your Instagram content as well.
Instagram has its share of benefits. However, it is important not to have a same objective for all social media platform. Instagram is not Facebook, Google+, LinkedIn, Snapchat, or any other platform you are using. Its goal is to drive interaction with customers, website traffic, and sales through appealing visual content. So if you are a small business owner, unsure about how to use Instagram effectively, here are a few things to look out for.
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Visuals
Visuals are the main currency of Instagram. Be relevant! Post compelling content your followers won’t be able to find anywhere. such as, business and industry-related material. Feel free to post staff pictures, behind-the-scene pictures of how your product is created, relevant quotes, community events etc. Whatever your brand image may be, create visual consistency. There should be a clear idea of brand and messaging. This is important. Having this nailed down with what your brand represents is key before undertaking any social media outlet. An example can be to Use the same filter for every post. this allows you to establish a style that becomes recognizable to your followers. One of your goals on Instagram is to get users to stop scrolling when they get to your image. You want followers to like or leave a comment, which means your visuals have to be compelling and recognizable. If you have a strong driven mission you can post visuals that embody this as well. You also don’t have to be a graphic designer to have visually appealing content. Affordable platforms such as Canva are easy to use and offer great quality work.
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Hashtags
Creating a hashtag for your business is a must. Encourage your customers to post pictures of your products with this hashtag. To increase customer interaction, have hashtag sharing contests and ask your business partners to use it through cross-promotion. Don’t be afraid to include other hashtags relevant to national holidays or mainstream news. This can drive new customers to your page. You will be intimidated at first but don’t be! You can Check out what similar businesses are posting and the hashtags they are using. Having this information will make your page noticeable to the right people who need your product or service.
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Followers: Of course, having many followers is beneficial. However, at your early stages focus on having the right followers, as opposed to the number of followers. Some businesses have opted to buy Instagram followers. While this may be appealing at first, there are no long-term added benefits. This means no added interaction, exchange, or purchases just money that could have been spent elsewhere. The goal is to increase the conversation rate, not just the amount of followers. So make sure you follow and interact with your targeted followers, business partners and industry leaders.
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Consistency: Consistency works hand-in-hand with timing. This does not mean you have to post every day. Posting often and at the right time is key. Posting when your audience is likely to be online is best. Of course, this depends on your industry and customers. Posting quality content a few times a week is better than posting every day for the sake of meeting a quota.
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Effectiveness: There are several free platforms and metrics used in order to measure the effectiveness of the way you are using your platform. Other than the number of likes and shares, Iconosquare and Sumall are a few sites that can measure your effectiveness for free!
We hope this helped you shed some light into Instagram. Think of it as an affordable way to continue interacting with your audience. There is little to lose and much to gain. Worst case, you realize the platform isn’t for you. Even so, you learned a valuable lesson about your business along the way.
Mettre fin aux mythes au sujet des introvertis
Hillary Clinton a un jour dit qu’elle n’est ni extravertie ni introvertie. Elle affirme qu’elle est «extra-introvertie.» Peu importe ce que cela peut signifier, une chose est certaine, c’est que de s’identifier en tant que l’un ou l’autre semble provoquer la peur d’être jugé. Si vous acceptez d’être extraverti, vous pouvez être perçu comme intimidant et désagréable. D’autre part, si vous déclarez que vous êtes introverti, vous risquez d’être jugé comme une personne qui est timide et qui préfère être seule. Malheureusement, ces idées fausses sont fréquemment rencontrées dans le monde des affaires et il arrive souvent que les introvertis soient désavantagés.
Dans un monde où les entrepreneurs doivent constamment réseauter, s’adresser à de grandes foules, et chercher à accroître leurs activités, il peut sembler préférable, dans le domaine de l’entrepreneuriat, d’être extraverti. Dans un sondage mené par USA Today, les résultats ont montré que 65 % des cadres croient que l’introversion est un obstacle au leadership. Par contre, si l’on y regarde plus à fond, certains des entrepreneurs les plus prospères du monde proclament être des introvertis. Bill Gates, Mark Zuckerberg, et Warren Buffet ne sont que quelques noms qui viennent à l’esprit. Il arrive souvent que les raisons pour lesquelles les gens déclarent les introvertis comme moins compétents soient précisément la raison de leur succès.
Mythe n° 1 : Les extravertis sont meilleurs pour prendre la parole en public
Malcolm Gladwell est habile à encourager les gens à réfléchir à leurs actions. Introverti qui réussit fort bien, il peut séduire des milliers de personnes sur scène tout comme il peut le faire à la table du dîner tout en demeurant totalement calme. Pour lui, parler en public, ou faire une présentation ne sont pas des actes réservés aux extravertis. Il s’agit plutôt de technique de narration. En outre, les craintes des introvertis à propos
à propos de présentations publiques sont exactement les mêmes que celles redoutées par les extravertis. La peur de l’hostilité de la foule, ne pas se souvenir de ses lignes, et le niveau général d’anxiété peuvent se retrouver chez tout le monde.
Mythe n° 2 : Les extravertis réussissent mieux au réseautage
Il est bien connu que les introvertis aiment analyser leurs pensées intérieurement. Cependant, vous n’êtes pas obligé d’être aussi ouvert et expressif que les personnes extraverties pour réussir à créer des liens sociaux et professionnels. Ce mythe suppose également que toutes les personnes présentes à des événements de réseautage sont extraverties, ce qui est fort peu probable. S’adapter à des comportements variés et tisser des liens, c’est ce en quoi consiste le réseautage. Les introvertis ont tendance à ne pas aimer les banalités et ils préfèrent de conversations plus approfondies en tête-à-tête. Cette attitude peut s’avérer être un avantage dans une salle remplie de gens qui sont passionnés par leurs entreprises en démarrage et leurs projets.
Mythe n° 3 : Les extravertis font de meilleurs chefs d’entreprise